Social Lead (UK)

Location: Hybrid in London, United Kingdom, with 2 days per week required in the London office.

Company

hirify.global is a global digital agency specialising in omnichannel search, social, creative content, and performance technology for international brands.

What you will do

• Lead social media strategy and community management for food and drink, pharma, beauty, and luxury accounts.
• Lead, mentor, and manage social media and community management teams across markets, providing direction and quality control.
• Partner with content, creative, and paid media teams to develop platform-native content supporting awareness, consideration, and conversion.
• Champion social search and platform best practices, including content discovery and emerging trends.
• Advise on social content’s role in AI visibility and strengthen brand presence in AI-generated answers.
• Own social listening, competitor benchmarking, reporting, campaign analysis, governance documentation, tone-of-voice guidelines, and community response matrices.

Requirements

• 5+ years of experience in social media leadership, including community management leadership and team mentoring across markets or categories.
• Strong understanding of social platforms, publishing, and best-practice content formats for different channels and audiences.
• Expert understanding of social reporting and analytics, with the ability to interpret data and shape strategy.
• Experience in social listening and interpreting social listening data for clients and internal teams.
• Understanding of the role social media plays in AI visibility.
• Ability to manage multiple clients simultaneously.
• Alignment with hirify.global’s values of striving, acting together, kindness, openness, respect, innovation, and teamwork.

Nice to have

• Experience across multiple verticals, particularly luxury, beauty, food and drink/FMCG, or pharma/healthcare.
• Experience working in regulated industries.
• Knowledge of social search.
• Experience across both organic and paid social, with the ability to align paid, organic, and web strategies.

Culture & Benefits

• 12-month fixed-term employment contract.
• Hybrid working arrangement with 2 days per week in the London office.
• Culture centred on kindness, respect, openness, innovation, teamwork, and collaboration.
• Inclusive workplace welcoming and celebrating diverse backgrounds, identities, and experiences.