Brand Marketing Manager (Beauty)

Location: Hybrid in Amsterdam, Netherlands

Base salary: €50,000–€65,000 per year, depending on experience

Company

hirify.global is building an operating system for modern wholesale by connecting global trade into a single order book and providing sourcing, trading, logistics, and product intelligence across health and beauty markets.

What you will do

• Own the B2B and B2C brand marketing strategy for brand partners and lead implementation.
• Plan and deliver pop-ups, retailer showcases, launch events, and in-store activations across priority markets.
• Develop sampling programmes, kits, point-of-sale materials, digital assets, launch packages, special offers, and newsletter content.
• Brief and manage external agencies, vendors, venues, budgets, and timelines while keeping spend tied to commercial results.
• Support key account conversations with brands, buyers, and commercial teams to unlock large retailers.
• Measure sell-through and order uplift, document playbooks, and share learnings with the wider team.

Requirements

• 3–6 years of experience in brand marketing, trade marketing, retail activation, or FMCG/beauty go-to-market, in-house or at an agency.
• Strong strategic mindset and ability to establish brand marketing activities from scratch and scale them.
• Hands-on experience delivering pop-ups, in-store activations, or launch events, beyond campaign strategy.
• Experience owning a brand marketing strategy through to execution.
• Experience working with brands, B2B buyers, and sales teams.
• Strong project management skills, including running several activations in parallel in ambiguous situations.
• Commercial mindset with ability to connect marketing activity to order value and sell-through.
• Structured, fast working style and ability to coordinate vendors, venues, and internal teams.
• Clear and confident communication with brand partners.

Nice to have

• Beauty industry experience, especially with K-beauty or European beauty brands.
• Experience running sampling or visual merchandising programmes.
• Agency management and budget ownership.
• Languages beyond English, including Dutch, German, French, Polish, or Korean.

Culture & Benefits

• Permanent role in a small, fast-moving, ambitious, pragmatic, and collaborative team.
• Office-led culture with hybrid flexibility and a home-office setup package.
• 26 days of annual leave plus 4 additional personal days.
• Company performance-based bonus, equity package, and pension contributions.
• Annual learning and development budget, dog-friendly offices, office socials, and an annual company-wide offsite.