Senior Brand Manager (Ecommerce)

Location: Amsterdam, Netherlands; hybrid workplace.

Company

Bloom & Wild Group is building a direct-to-consumer gifting destination across flowers, plants, cakes, candles, cocktails, and other categories, with bloomon as one of its brands.

What you will do

• Lead brand strategy, execution, and larger brand projects in collaboration with Marketing, Creative, Customer Insight, Commercial, Digital Product, and Design teams.
• Own the brand calendar and campaigns, including evergreen and peak campaigns, seasonal activity, and commercial brand moments.
• Develop insight-led creative briefs, shape creative development, and build targeted brand activations with measurable results.
• Lead social media, PR, campaign management, and creative production for lifestyle shoots and other brand projects, ensuring delivery to brief, deadline, and budget.
• Apply a test-and-learn approach, design measurable tests, identify improvements, and report on campaign activity.
• Lead CSR communications covering sustainability and charitable giving, and coordinate freelance and agency support in core markets.

Requirements

• 4–6 years of experience in a brand or marketing role.
• Experience working with agencies and freelancers.
• Experience owning and project-managing complex cross-functional projects from ideation through execution.
• Experience across multiple brand touchpoints, including physical products and social media.
• Experience collaborating with creative teams to produce inspiring, engaging work that delivers results.
• Strong project management, stakeholder management, collaboration, presentation, and communication skills.
• A tactical mindset, commercial perspective, creative problem-solving approach, and experience setting and measuring KPIs.
• Good understanding of brand communications and wider media culture.

Nice to have

• Experience at a fast-growing start-up or brand-focused business.
• Experience working with ecommerce or direct-to-consumer brands.

Culture & Benefits

• Values include leading change for good, thoughtful and swift execution, care, creativity, openness, and curiosity.
• Workplace flexibility is provided through a hybrid working model.
• Benefits include time off, health and wellbeing support, growth and development, and team moments.
• Application support is available for accessibility or other candidate needs.

Hiring process

• Initial 30-minute interview covering experience, motivations, and the role.
• Interview with the Brand & Range Director, followed by a case study involving the Group Creative Director.
• Final interview with the Chief Marketing Officer; the process is expected to take 3–4 weeks from the first interview.