Global Lead Brand & Consumer Insights - Europe (Beauty)

Location: Amsterdam, Netherlands; hybrid policy with the option to work remotely up to 50% of the month.

Company

hirify.global is a global beauty company managing consumer beauty brands including Rimmel, Max Factor, Bourjois, and Manhattan.

What you will do

• Lead the Brand & Consumer Insights agenda, learning agendas, and research roadmaps for the European Color Cosmetics & Nails portfolio.
• Build understanding of consumer behavior, brand choice, category dynamics, market evolution, audience needs, and cultural signals.
• Translate consumer, shopper, audience, research, behavioral, and market insights into brand, portfolio, growth, and go-to-market recommendations.
• Partner with Brand, Portfolio, Media, Commercial, Innovation, and Strategic Business Operations teams on positioning, propositions, pricing, packaging, communication, activation, and innovation.
• Lead consumer validation and learning across concepts, communication, activation, and innovation, supporting launches and reducing decision risk.
• Integrate insight sources into decision-ready recommendations and manage external research partners and syndicated data providers.

Requirements

• 6–8+ years of experience in Consumer Insights, Brand Insights, Consumer & Market Insights, Brand Strategy, or a related discipline.
• Experience in Beauty, FMCG, Consumer Goods, Retail, or another consumer-centric industry.
• Strong expertise in consumer understanding, brand equity, audience insights, and communication effectiveness.
• Proven experience using consumer insight to shape brand, portfolio, communication, and go-to-market decisions.
• Ability to integrate consumer research, behavioral signals, cultural intelligence, and market data into a clear strategic perspective.
• Experience leading learning and validation across propositions, concepts, communication, activation, and innovation.
• Strong commercial acumen and the ability to connect brand and consumer decisions to business performance and growth.
• Excellent analytical, influencing, and storytelling skills, including the ability to translate complexity into clear recommendations.
• Ability to partner across Brand, Media, Commercial, and Innovation teams within an international matrix organization.

Culture & Benefits

• Global and influential insights role with direct exposure to strategic brand and portfolio decisions.
• Opportunity to shape consumer-led growth across European Color Cosmetics & Nails brands.
• Cross-functional exposure across Brand, Media, Commercial, Innovation, and Strategic Business Operations.
• International, collaborative, and entrepreneurial environment based in Amsterdam.
• Option to work remotely up to 50% of the month under hirify.global’s global omni-working policy.