Manager, Digital Products (Martech)

Location: Johannesburg, South Africa. Travel required: 0–25%. Relocation is not provided.

Company

A global consumer brand organization using data, digital ecosystems, and human-centered design to connect brands with people, culture, and communities.

What you will do

• Manage the development, deployment, lifecycle, and optimization of Martech products, including platforms, CRM, CDP, and marketing automation systems.
• Define product objectives, features, operating frameworks, and roadmaps with Marketing, Technology, Data, and IT stakeholders across global and regional markets.
• Coordinate integrations, data flows, vendor implementations, digital activation, analytics, and consumer experience improvements.
• Ensure data governance, privacy compliance, responsible consumer-data use, and performance tracking through analytics, dashboards, adoption, and ROI metrics.
• Support campaign personalization, training, documentation, and enablement while identifying product enhancements and evaluating emerging Martech technologies.
• Align product, marketing, data science, and creative functions to deliver unified consumer experiences.

Requirements

• Bachelor’s degree in computer science, Digital Marketing, Information Systems, or a related discipline; an advanced qualification is preferred.
• At least 6 years of experience in digital product management, Martech implementation, or marketing automation within FMCG or large enterprise environments.
• Strong understanding of Martech ecosystems, including CRM, CDP, automation tools, adtech, and customer engagement platforms.
• Experience managing products through the full lifecycle, from concept and launch through support and optimization.
• Proficiency in data analytics, marketing measurement, and ROI tracking frameworks.
• Fluency in data governance, digital privacy, and consumer data management principles.
• Hands-on experience with Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot, or similar Martech and marketing automation tools.
• Excellent collaboration, communication, and stakeholder-management skills across technical and marketing teams.
• Analytical ability to translate complex data and technology concepts into actionable business insights, with a commitment to innovation, inclusion, and scalability.

Culture & Benefits

• Opportunity to build and operate next-generation Martech platforms supporting brand connection and consumer personalization.
• Collaboration within a diverse, global network of digital and marketing professionals.
• Professional growth through exposure to AI-enabled marketing tools, product management frameworks, and leadership pathways.
• Inclusive, curious, empowered, and agile growth culture focused on continuous learning and meaningful, data-powered engagement.