Assistant Director - Content Strategy (Social Media)

Location: Las Vegas, NV, United States; on-site capture across resort venues and events is required.

Company

hirify.global operates a Las Vegas resort spanning hospitality, restaurants, nightlife, entertainment, spa, retail, and gaming.

What you will do

• Lead the creative direction and daily production of organic social content across flagship and venue-level accounts.
• Concept, approve, and produce platform-native video, carousels, Stories, live coverage, and longer-form content for Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging networks.
• Build recurring content franchises, lead real-time on-site coverage, and develop team-member storytelling featuring chefs, sommeliers, artisans, performers, and service teams.
• Develop creator and partner collaborations, supply and test paid-social creative, and maintain a creative playbook covering editing, pacing, sound, motion, photography, and copywriting.
• Define content pillars, social-search strategy, and an integrated editorial calendar aligned with public relations, campaigns, website updates, and property events.
• Lead the team, agencies, freelancers, measurement framework, social listening, testing program, and performance reporting with recommendations for business and creative decisions.

Requirements

• 8 or more years of experience in social media, content strategy, or creative production, including at least 3 years leading creative teams; hospitality, entertainment, lifestyle, fashion, beauty, or creative-agency experience is ideal.
• Portfolio of social-first work directed or led, with results that can be discussed.
• Deep, current fluency in TikTok, Instagram, YouTube, and Facebook, including formats, algorithms, creative best practices, and platform policies.
• Strong video-storytelling judgment and working knowledge of production and post-production using Adobe Premiere Pro, After Effects, Photoshop, and mobile editing tools such as CapCut.
• Working knowledge of FTC endorsement and disclosure requirements, music licensing, and content-rights management.
• Practical use of AI tools in creative workflows, with judgment about where human craft is needed.
• Excellent writing and editing skills, including adaptation to a refined brand voice across platforms and formats.
• Ability to interpret performance data, draw conclusions, and turn insights into creative decisions.

Culture & Benefits

• Full-time, exempt position within the Marketing career area.
• Work closely with Earned Media, Guest Services, Public Relations, Corporate Communications, Paid Media, and restaurant, entertainment, hotel, spa, retail, and gaming leaders.
• Lead and develop social media managers, content producers, editors, and community specialists with clearly defined roles and sustainable workloads.
• Manage agencies, freelance photographers and videographers, editors, and production partners, including scopes and budgets.
• hirify.global is committed to equal opportunity, diversity, and an inclusive culture.