8 часов назад
Principal Product Manager, Web
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
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TL;DR
Principal Product Manager, Web (Webflow/GA4): Turning the VAST Data website roadmap into shipped initiatives, component strategy, and measurable digital experiences with an accent on CMS replatforming, backlog ownership, analytics, and experimentation. Focus on building content structures, making roadmap tradeoffs, running A/B tests and personalization, and coordinating design, development, stakeholders, and agency partners.
Location: Remote, New York, United States
Company
develops enterprise data infrastructure and operates a B2B corporate website and digital experience platform.
What you will do
- Turn website roadmap initiatives into project plans with scope, milestones, owners, backlogs, business tickets, acceptance criteria, and final product sign-off.
- Build content maps and page briefs, define component reuse, and maintain Webflow authoring templates and page guidance.
- Set initiative success metrics and report traffic, engagement, and form-conversion results using GA4 and web dashboards.
- Plan A/B tests, personalization, and lightweight user testing after the Webflow migration.
- Triage requests from product marketing, demand generation, events, and brand while coordinating status and changes through Jira and Asana.
- Own component strategy, evaluate web-stack vendors and tools, back up the Director of Website, and coach the team on operating-model practices.
Requirements
- 8–10 years of web or digital product management experience, including ownership of a B2B marketing or corporate website.
- Hands-on agile experience writing tickets and acceptance criteria and managing a Jira backlog.
- Experience with GA4 or a similar analytics tool sufficient to set success metrics and report results independently.
- Experience working with designers, developers, and an outside agency.
- Experience leading at least one CMS migration, replatform, or major site redesign end to end.
- Experience building or running an experimentation program, not only individual tests.
- Executive presence to defend roadmap tradeoffs to a VP and explain tickets to developers.
Nice to have
- Webflow experience or experience with another visual CMS such as Contentful.
- Experience with A/B-testing or personalization tools such as Webflow Optimize or VWO.
- B2B technology or enterprise marketing experience.
- Familiarity with SEO and AI search basics, including redirects, metadata, and page structure.
Culture & Benefits
- Full-time remote position for candidates in the United States.
- Collaboration with design, development, marketing stakeholders, and agency partners.
- Daily work within the Website & Digital Experience team during the Contentful-to-Webflow migration.
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