Director of Brand Communications

Location: Hybrid, with more than half of the time on-site in the NYC, NY office—three days per week

Base compensation: $215,000–$235,000 per year, excluding equity and benefits.

Company

hirify.global builds software and a global community for active people, helping athletes track workouts, stay motivated, and achieve their goals.

What you will do

• Lead and execute measurable consumer communications strategies across national and local markets in North and South America.
• Position hirify.global at the intersection of culture, society, and sport through earned media and consumer campaigns.
• Collaborate with marketing and content teams to identify spokespeople and influencers for media, social, events, and partnerships.
• Shape company milestones, partnerships, campaigns, cultural moments, and seasonal activity into newsworthy stories.
• Use data to identify trends and create PR moments; prioritize media opportunities and prepare talking points, speeches, presentations, and supporting materials.
• Manage PR agency resources, support team culture, and prepare and media-train company spokespeople for interviews and speaking engagements.

Requirements

• At least 10 years of communications experience; a combination of agency and in-house experience is strongly desired.
• Exceptional media relations skills, including a proven record of proactively securing strategic placements and maintaining a strong media network.
• Superior verbal communication and writing skills.
• Outstanding project management skills, including meeting deadlines and balancing multiple priorities.
• Proven problem-solving skills and the ability to make quick, sound decisions under tight timelines.
• Ability to independently structure and manage priorities for yourself and team members.
• Journalistic curiosity and a desire to investigate stories in depth.

Culture & Benefits

• Flexible hybrid work model with required regular office attendance in New York City.
• Equity and employee benefits are offered in addition to base compensation.
• Inclusive workplace focused on employee growth, accessibility, and equal opportunity.
• Mission-driven environment centered on making movement fun, meaningful, and accessible.