Marketing Manager Product (Fintech, B2B)

Location: Minsk, Belarus. Work format: onsite, remote, or hybrid.

Salary: up to $5,000 gross per month.

Company

B2B fintech company of approximately 60 people providing platform and technology services for banks, fintechs, payment providers, and regulated financial institutions.

What you will do

• Own product positioning, messaging, marketing strategy, and execution.
• Research customers and markets, including ICPs, personas, and win/loss analysis.
• Develop competitive intelligence and battlecards.
• Plan go-to-market activities and product launches.
• Create sales enablement materials, including decks, one-pagers, demo scripts, and case studies.
• Develop product content and customer stories, support pricing and packaging, and drive product adoption, cross-sell, and upsell.

Requirements

• 5+ years of experience in Product Marketing, Product Management, or Solutions Marketing in B2B technology.
• B2B SaaS or enterprise product experience.
• Strong written English and presentation skills.
• Comfort working with APIs, integrations, SaaS/cloud, KYC/AML, and payment flows.
• Commercial mindset focused on pipeline, win rates, and revenue.

Nice to have

• Fintech, banking technology, or payments background.
• Startup or scale-up experience.

Culture & Benefits

• Real ownership over product marketing.
• Direct work with leadership.
• Opportunity to influence how the technology is taken to market.
• Onsite, remote, or hybrid work format in Minsk.