Digital Marketing Specialist (PPC/SEO)

Location: Remote, US; must reside and work in the United States. Remote work requires a reliable cable or fiber-optic broadband connection with minimum speeds of 10 Mbps download and 5 Mbps upload.

Company

hirify.global is an educational technology organization serving more than 17 million students and educators across 150+ countries with research-backed learning solutions including Gizmos, Raz-Plus, and Reflex.

What you will do

• Support the setup, launch, optimization, and reporting of paid media campaigns across awareness, lead generation, and e-commerce channels, including Google Ads, Meta, LinkedIn, and StackAdapt.
• Support e-commerce campaign best practices, coordinate paid media with email, lifecycle, regional, international, and product marketing strategies, and identify optimization and growth opportunities.
• Assist with PPC audits, keyword research, ad copy, creative planning, audience targeting, landing page updates, campaign changes, and A/B testing.
• Conduct keyword research, competitive analysis, quarterly SEO audits, metadata and internal-linking updates, content optimization, content-calendar ideation, and SEO monitoring.
• Maintain PPC and SEO reports and dashboards in Google Analytics and Tableau, monitor performance and site health, identify trends or anomalies, and ensure accurate UTM and campaign tagging.
• Coordinate project timelines, agency and internal meetings, cross-functional collaboration, campaign documentation, and ongoing learning about PPC, SEO, e-commerce, and platform updates.

Requirements

• BA/BS in Marketing, Business, Communications, or a related field, or equivalent experience.
• 2+ years of experience or internship experience in digital marketing.
• Basic understanding of PPC, SEO, social media, and other digital marketing channels.
• Experience with e-commerce strategies, optimization, and implementation of e-commerce campaigns.
• Familiarity with Google Analytics or similar analytics platforms and exposure to paid advertising platforms such as Google Ads and Meta.
• Basic knowledge of SEO tools such as SEMrush, Ahrefs, or Moz; exposure to marketing automation platforms such as Marketo or similar tools.
• Experience using Excel or Google Sheets for reporting and basic design tools such as Adobe Express or Canva.
• Strong organizational, time-management, attention-to-detail, written and verbal communication, and analytical skills, with the ability to manage multiple tasks and follow processes.
• Interest in K–12 or education marketing and a collaborative, proactive approach.

Culture & Benefits

• Remote-first work environment focused on flexibility, trust, collaboration, inclusion, and results.
• Remote work may be occasional or permanent and requires active participation in video-based interviews and ongoing virtual meetings with the camera on.
• Remote-office setup reimbursement is available.
• Reasonable accommodations are available during the recruiting process.
• Use of note-taking tools, reference materials, or AI-powered tools during interviews or other selection activities is prohibited unless prior written approval is obtained.

Hiring process

• Successful candidates are expected to participate in video-based interviews with the camera on.
• Note-taking tools, reference materials, and AI-powered tools may not be used during interviews or other selection activities without prior written approval.
• Accommodation requests should be discussed with the Talent Acquisition team in advance.