Senior User Researcher

Location: Hybrid, with an expectation of one day per week on average in the London office; work from another location is available for up to 6 weeks per year.

Salary: £70,000–£80,000 per year, based on experience.

Company

hirify.global is a screen-free interactive audio platform for children, combining connected audio players, software, and a catalogue of more than 1,000 audio titles.

What you will do

• Lead research for the Monetisation and Content clusters across e-commerce, hirify.global Club, subscriptions, and content discovery.
• Study how families find, choose, buy, receive, and use players, cards, bundles, and digital content, including the first 30 days after purchase.
• Research hirify.global Club value, joining, communication, delivery, browsing, filters, age guidance, recommendations, and upsell moments.
• Design and run interviews, concept and usability tests, diary studies, and surveys, selecting appropriate quantitative and qualitative methods.
• Analyse survey, behavioural, funnel, cohort, and experiment data and present insights to designers, product managers, senior leaders, and the data team.
• Support designers and product managers in conducting research and brief and collaborate with external research agencies.

Requirements

• Significant experience researching digital or hardware products with a product team, with evidence that research changed what was designed or built.
• Experience studying actual product behaviour through usability testing, interviews, and diary studies, rather than only brand or price perception.
• Strong quantitative skills, including designing surveys, selecting scales and sample sizes, and independently performing correlation, regression, and driver analysis using R, SPSS, Python, or another statistical package.
• Sound judgement regarding self-reporting, response bias, small samples, and correlation versus causation.
• Comfort working with behavioural data, including funnels, cohorts, experiment results, and connections between behavioural and survey data.
• Strong qualitative research skills and judgement about when to go deep, go broad, or move quickly.
• Experience working independently across more than one team or product area while managing competing priorities, stakeholders, and expectations.
• Confidence influencing senior stakeholders, communicating insights clearly, challenging assumptions, and navigating disagreement with credibility and empathy.

Nice to have

• Experience researching products for children, families, or education.
• Experience researching subscription lifecycle stages such as acquisition, onboarding, and retention, or willingness-to-pay.

Culture & Benefits

• Hybrid working with flexible office attendance, Summer Hours from June to August, and up to 6 weeks of work from another location each year.
• Income protection, company sick pay, life assurance, workplace pension contributions of up to 4%, and private medical insurance or a wellbeing allowance.
• 25 days of holiday plus bank holidays, birthday leave, increasing annual leave after two years, and a sabbatical of up to three unpaid months after four years.
• Family-friendly leave, workplace nursery savings, volunteer days, a professional development book allowance, and employee assistance support.
• AI is used to reduce manual work and support creativity and problem-solving; responsible judgement remains essential.
• Inclusive workplace with diversity forums, company socials, hirify.globalFest, and a hirify.global player and starter card pack.