Creative Director (AI)

Location: London Office, United Kingdom; hybrid working

Company

hirify.global is a UK fintech focused on serving established small and medium-sized enterprises.

What you will do

• Set and maintain creative direction across brand and growth touchpoints, including digital, video, motion, print, email, sales collateral and internal communications.
• Provide hands-on direction and craft feedback across copy, design, motion and video while leading a multidisciplinary studio team of 7.
• Own the end-to-end production process, including briefing, resourcing, reviews, timelines and quality control.
• Build an operating model for considered brand and campaign work alongside high-volume growth production such as landing pages, ad variants, paid social and CRO assets.
• Partner with Growth, Digital Acquisition and Product stakeholders to define SLAs, prioritisation rules and templated versus bespoke creative work.
• Lead AI adoption across design, copy, motion and web production while balancing speed, brand quality, compliance and IP/copyright risk.

Requirements

• Proven Creative Lead or Creative Director-level experience in a high-growth in-house or prestigious agency environment, managing a multidisciplinary team of similar size.
• Hands-on craft experience across brand, copy, design and motion/video, rather than delegated oversight.
• Current practical experience embedding AI tools into creative production workflows across design, copy, motion and ideally web or no-code tooling.
• Experience running a creative studio serving both brand and performance or growth marketing demands, with an understanding of their different processes, pace and quality standards.
• Experience building templated and systemised creative production, including design systems, modular copy frameworks or creative testing pipelines, for high-volume output.
• Comfort partnering with Growth, Digital Acquisition and Product stakeholders, not only Brand and Marketing.
• Strong commercial acumen and the ability to work with senior commercial, product and growth leaders while advocating for quality creative execution.
• Ability to learn and operate within a regulated approval process.

Nice to have

• Experience with financial promotions or regulated marketing.

Culture & Benefits

• Hybrid and flexible working options.
• Full onboarding support and continued development opportunities.
• Pension contributions, private health cover and life assurance.
• Discretionary bonus scheme and family-friendly policies, including enhanced maternity and paternity leave.
• Regular social activities and an inclusive workplace supporting diverse experiences and backgrounds.

Hiring process

• Applications should be submitted by November 27, 2026 at 10:00 AM GMT+1.