Paid Social Senior Specialist

Location: Mexico City, Reforma, CDMX; hybrid work with two days per week in the office.

Company

hirify.global is an independent full-funnel marketing agency providing media, measurement, technology, and growth services across Commerce, Search, Social, TV, and Audio.

What you will do

• Build, launch, manage, pace, and optimize Paid Social campaigns across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit.
• Prepare accurate client updates and QBR inputs, explain results and recommendations, and act on client requests within defined guardrails.
• Operate platform automation and value-optimization features, run small pilots, monitor outcomes, and scale proven improvements.
• Monitor performance, budgets, CAC, ROAS, qualified reach, new-customer acquisition, revenue, and LTV while reducing creative fatigue, audience overlap, and non-converting spend.
• Maintain pixel, CAPI, event, UTM, and GA4 data quality; run basic A/B tests and partner with Analytics to resolve anomalies.
• Document learnings, create repeatable guides and playbacks, collaborate with Creative, Analytics, Product/Bliss Point, and senior channel leads, and mentor or delegate to junior team members.

Requirements

• 3–5+ years of hands-on Paid Social experience, including campaign builds, launches, pacing, and optimization, with strong Meta and TikTok experience.
• Confidence planning and executing campaigns across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit.
• Experience with GA4 and platform analytics, including turning data into clear next steps and basic forecasts.
• Clear client-facing communication and effective cross-functional collaboration.
• Ability to mentor and delegate work to more junior team members.
• Advanced Excel/Sheets and presentation tool skills.

Nice to have

• Familiarity with LinkedIn and X.

Culture & Benefits

• Flexible hybrid work model with two required office days per week.
• Unlimited paid time off, 16 paid holidays, and flexible time away from work.
• Major Medical, dental and vision coverage, minor medical coverage, life insurance, and a savings fund with a 10% employer match when the employee contributes 10%.
• Paid parental leave: 16 weeks for birthing parents and 6 weeks for non-birthing parents, both at 100% pay.
• Equity, wellness benefits, LinkedIn Learning, mentorship, and leadership and management development programs.