Performance Marketing Manager (AI)

Location: Remote from Lisbon, Portugal; based within CET ±3 hours with at least 2 hours of overlap with US Eastern Time

Salary: $4,500–$5,000 gross per month

Company

Online education company offering online master’s degree programs in partnership with US universities.

What you will do

• Launch paid acquisition from scratch for new online master’s degree programs and own acquisition strategy, budgets, and campaign execution.
• Build, test, and scale multi-step acquisition funnels for a high-ticket B2C product from advertising through qualification, consultations, and enrollment.
• Manage Meta Ads as the primary channel and test Google Ads and YouTube for consideration-driven acquisition.
• Optimize qualified prospects and customer acquisition cost using CRM data, sales call transcripts, and funnel conversion rates.
• Develop and test audiences, messaging, offers, creative formats, and landing pages; turn research into briefs for internal and external production partners.
• Set up advertising accounts, pixels, conversion events, and tracking, and work with Sales, analytics, and engineering to improve lead quality and build a qualified waitlist.

Requirements

• 4+ years of performance marketing or user acquisition experience, including recent hands-on management of Meta Ads and Google Ads, with audience acquisition through YouTube.
• Experience in acquisition-first or paid-marketing-first companies where paid acquisition is a core revenue driver.
• Proven experience acquiring customers for high-ticket B2C products through qualification, consultations, and sales conversations; experience with products priced at $10,000+ is strongly preferred.
• Personal management of monthly advertising budgets of $50,000–$100,000 or more with measurable business results.
• Experience launching acquisition from scratch, including account and tracking setup, hypothesis testing, audience and offer evaluation, creative testing, and scaling.
• Strong hands-on Meta Ads expertise covering campaign structure, audience testing, pixel and conversion setup, creative experimentation, and budget optimization.
• Hands-on Google Ads expertise beyond Search, particularly YouTube and video-led acquisition for products requiring consideration and demand generation.
• Full-funnel analytical skills using CAC, ROMI, lead-to-call and call-to-sale conversion rates, CRM data, and BI data.
• Practical experience with GA4, Google Tag Manager, advertising pixels, conversion tracking, conversion event definition, and tracking validation in collaboration with analysts and engineers.
• Experience testing offers, ad copy, creatives, and landing pages, and writing briefs for designers, content producers, and external partners.
• Ability to work independently in a new product environment with limited historical data and no established acquisition playbook.
• AI tools are part of the day-to-day workflow; full professional English is required.
• Based within CET ±3 hours and available for at least 2 hours of overlap with US Eastern Time.

Culture & Benefits

• Full-time remote contract with a flexible schedule.
• Competitive compensation of $4,500–$5,000 gross per month.
• Close-knit international team of thoughtful and driven professionals.
• Software licenses and remote work tools provided, including Slack, Miro, Notion, and Zoom.