Specialist, Global Digital Channels (AI)

Location: Toronto, Ontario, Canada; hybrid work environment with the option to work from the office and virtually based on business and client needs.

Base pay: CAD 65,000–98,000 per year.

Company

hirify.global is a financial services and insurance organization focused on helping clients achieve lifetime financial security and live healthier lives.

What you will do

• Support hirify.global’s corporate websites and digital properties, including Sunlife.com, the intranet, and related corporate microsites.
• Manage content intake, publishing workflows, page updates, quality assurance, issue resolution, and digital solution delivery with Marketing, CX, UX, Technology, Data, Compliance, and other stakeholders.
• Monitor SEO/GEO initiatives to improve content discoverability across traditional and AI-powered search experiences.
• Support AI-powered digital experiences by monitoring user feedback and conversation insights, coordinating enhancements, and maintaining governance, accessibility, privacy, content quality, and brand standards.
• Translate website needs into requirements, user stories, acceptance criteria, and implementation plans for technology partners.
• Maintain documentation, governance practices, and operational processes that support onboarding and efficient delivery.

Requirements

• 3–5 years of experience in digital marketing, website management, digital experience management, or related disciplines.
• 3–5 years of experience consulting with business stakeholders, aligning business needs with marketing technology capabilities, and delivering digital solutions within defined timelines.
• Bachelor’s degree in Marketing, Business, Communications, Digital, or a related field.
• Strong understanding of digital channels, content discoverability, SEO/GEO, UX design, web accessibility, and digital experience optimization.
• Experience with enterprise content management systems and digital marketing technologies, including working knowledge of web analytics and user feedback tools.
• Strong analytical, problem-solving, organizational, and project management skills; ability to work independently, navigate ambiguity, and adapt to changing priorities.
• Excellent communication and stakeholder management skills, including the ability to influence and collaborate across teams and manage multiple work streams.
• Working knowledge of web fundamentals, including CMS templates and components, metadata, tagging, redirects, and accessibility checks.

Nice to have

• Experience with enterprise content publishing workflows using Adobe Experience Manager or similar CMS tools.
• Experience with Adobe Analytics, Google Search Console, or similar digital analytics platforms.
• Experience supporting AI-powered digital experiences, conversational interfaces, knowledge management, AI search, GEO, or content optimization initiatives.
• Experience in financial services, insurance, or another regulated industry and in a global or matrixed organization.
• Experience with basic HTML/CSS troubleshooting.

Culture & Benefits

• One-year contract opportunity with a hybrid work environment.
• Friendly, collaborative, and inclusive culture.
• 15 vacation days per year and benefits from the start of employment.
• Access to career paths, networking opportunities, and the Global Learning Centre.
• Wellness programs supporting mental, physical, and financial health.