B2C CRM Marketing Intern (Healthcare)

Location: Milan, Italy; hybrid workplace with up to 2 days of hybrid work per week; onsite interview required.

Compensation: €1,000 per month.

Company

hirify.global digitalises healthcare systems by improving access to care and simplifying practitioners’ work lives across France, Germany, and Italy.

What you will do

• Support planning and execution of CRM campaigns across email, push notifications, and other direct communication channels.
• Coordinate campaign calendars, timelines, briefs, approvals, and deliverables with internal stakeholders.
• Create and adapt campaign copy, subject lines, calls to action, and basic visual assets in line with brand guidelines.
• Support audience segmentation, targeting, automated and triggered lifecycle campaigns, including onboarding, activation, engagement, and reactivation journeys.
• Monitor campaign performance, prepare reports, identify insights, and support A/B testing across content, formats, audiences, and timing.
• Maintain campaign documentation and CRM assets while following internal processes, brand guidelines, privacy, and consent requirements.

Requirements

• Curiosity about CRM, customer journeys, digital marketing, and data-driven communication.
• Strong organisational skills and the ability to manage multiple tasks and deadlines.
• Excellent written communication skills and the ability to adapt messages for different audiences and channels.
• Comfort interpreting basic campaign performance metrics.
• Interest in combining data, technology, and creativity to improve customer engagement.
• Fluent Italian and English.
• Comfort using AI tools and an AI-first approach.

Nice to have

• Previous experience or academic or personal projects in CRM, lifecycle marketing, email marketing, customer journeys, digital campaigns, newsletters, or marketing automation.
• Basic understanding of segmentation, personalisation, A/B testing, campaign performance metrics, copywriting, content creation, or graphic design tools such as Canva.
• Passion for or previous experience in healthcare.
• Fluent French and/or German.

Culture & Benefits

• Structured individual onboarding through hirify.global Academy.
• ATM and public transportation subscription reimbursement.
• €8 electronic meal vouchers per worked day, Foorban fridges, and office breakfast.
• Modern Milan office with a gym, regular breakfasts, team-building workshops, and company events.
• Wellhub partnership, free office gym access, and three weekly classes including yoga, pilates, and functional training.
• Free mental health and coaching services through Moka.care.

Hiring process

• Online interview with a team member.
• Onsite interview including a case study.
• Offer.