Marketplace Growth Lifecycle Manager

Location: Hybrid, Cape Town, South Africa

Company

hirify.global operates a commerce partnership marketing platform that helps brands discover, manage, and scale affiliate, influencer, content publisher, brand ambassador, and customer referral partnerships.

What you will do

• Own the brand lifecycle across the Marketplace, including onboarding, activation, engagement, optimization, and re-engagement.
• Design personalized lifecycle communications across in-app prompts, mailers, and notifications to improve marketplace adoption and performance.
• Use AI tools and automation to build dynamic workflows, messaging sequences, and scalable lifecycle programs.
• Analyze brand behavior and lifecycle metrics to identify activation gaps, dormancy risks, and optimization opportunities.
• Design and run A/B tests across messaging, timing, and channel mix, and communicate findings and recommendations to stakeholders.
• Collaborate with Product, Product Marketplace, Data Science, Content Marketing, and Customer Success teams.

Requirements

• At least 3 years of experience in growth, lifecycle marketing, or partnerships within a marketplace, e-commerce, or SaaS environment.
• Hands-on experience with AI tools and automation platforms for scalable workflows and personalized communications.
• Proficiency in data analysis, including interpreting lifecycle metrics, identifying trends, and translating insights into action.
• Experience designing and executing multi-channel lifecycle programs across in-app, email, and notification channels.
• Strong understanding of marketplace dynamics and two-sided or multi-sided platform ecosystems.
• Experience with A/B testing and iterative experimentation.
• Strong written communication skills and the ability to create clear, engaging, brand-appropriate lifecycle copy.
• Ability to work cross-functionally and present insights to technical and non-technical stakeholders.
• Familiarity with Google Workspace, Confluence, Jira, and Slack; willingness to learn and adapt quickly; bachelor's degree.

Culture & Benefits

• Hybrid work in Cape Town with a flexible environment and Responsible PTO policy.
• Up to 12 fully covered therapy or coaching sessions per year, dependent coverage, and a monthly gym reimbursement.
• Restricted Stock Units with a 3-year vesting schedule, pending Board approval.
• Free Coursera access and PXA courses for professional development.
• Paid parental leave, including 26 weeks for the primary caregiver and 13 weeks for the secondary caregiver.
• Technology stipend for home-office setup and a monthly internet allowance; benefits may vary by location and local regulations.