Marketing Lead (Fintech)

Location: Hybrid, Petaling Jaya, Selangor, Malaysia

Company

hirify.global is a multi-currency payment platform and digital wallet operating across Asia Pacific, serving consumers and businesses through its hirify.global and YouBiz products.

What you will do

• Own the full-funnel marketing strategy for the Malaysia market, covering acquisition, activation, retention, transaction volume, and long-term engagement.
• Lead integrated campaigns across paid media, influencers, offline channels, partnerships, and CRM, including monthly spending campaigns and always-on promotions.
• Develop activation and re-engagement campaigns with data, product, and cross-functional teams to grow user activity.
• Set the direction for the always-on KOL and influencer strategy and manage key KOL relationships.
• Lead partnership campaigns with banks, OTAs, eCommerce platforms, and lifestyle brands, including collaboration and negotiation.
• Manage campaign budgets, performance measurement, A/B testing, segmentation, behavioral analysis, post-mortems, and ROI optimization while coordinating with internal and external stakeholders.
• Lead and develop the marketing team through coaching, performance management, and career development.

Requirements

• 5+ years of experience leading consumer-facing campaigns end-to-end.
• 1–2 years of people management experience.
• Strong understanding of full-funnel marketing, including acquisition, activation, retention, and partnerships.
• Experience working with performance dashboards, forecasts, budgets, and data-driven decision-making.
• Ability to develop campaign ideas based on consumer insights and collaborate with creative and design teams.
• Strong relationship-building and negotiation skills with partners, agencies, and internal stakeholders.
• Ability to manage multiple campaigns, partners, stakeholders, timelines, budgets, and quality requirements.
• Awareness of emerging trends, platforms, KOLs, and consumer behavior.
• Ability to set goals, own results, and adjust execution based on performance data.

Culture & Benefits

• Entrepreneurial culture within a fast-growing regional fintech team.
• Focus on diversity and inclusion.
• Hybrid workplace in Petaling Jaya, Selangor, Malaysia.
• Opportunity to work on digital finance services for consumers and businesses across Asia Pacific.