Regional Digital & Activation Manager (Marketing)

Location: Kuala Lumpur, Malaysia; on-site

Company

hirify.global is a global dairy nutrition co-operative producing dairy food and nutrition products, with a focus on sustainability, innovation, science, and New Zealand milk.

What you will do

• Develop and execute annual marketing activation plans aligned with Malaysian market priorities and business objectives.
• Deliver integrated customer, trade, culinary, and digital campaigns, including localized regional and global campaigns.
• Manage digital channels and content, monitor performance metrics, and optimize customer engagement and demand generation.
• Partner with Sales, Culinary, Category, distributor, and regional market teams on go-to-market activities, customer engagement, and innovation launches.
• Execute the Anchor Food Professionals brand strategy and maintain alignment with global brand standards and positioning.
• Manage activation budgets, agencies, suppliers, governance, procurement requirements, market insights, and continuous improvement across SEA markets.

Requirements

• Bachelor’s degree or equivalent qualification.
• Approximately 4–6 years of experience in marketing, digital activation, brand management, or a related discipline, with substantial experience in the relevant area.
• Experience planning and managing budgets, agencies, or resources to deliver agreed objectives.
• Strong digital marketing and customer engagement capability, including campaign deployment, content management, and performance optimization.
• Commercial acumen and the ability to align marketing activity with customer needs and business priorities.
• Advanced planning, organization, and reporting skills, with the ability to manage multiple priorities and make sound day-to-day decisions.
• Excellent stakeholder management and communication skills, including cross-functional partnership and influencing without direct authority.
• An adaptive mindset, with the ability to navigate complexity, turn insight into action, and continuously improve work methods.

Nice to have

• Foodservice, FMCG, or business-to-business marketing experience.

Culture & Benefits

• Work as part of a global dairy co-operative owned by New Zealand dairy farmers.
• Collaborate with six peer roles located throughout Southeast Asia.
• Company values include Good Together, Better Every Day, and Every Drop Counts.
• Permanent full-time, on-site position with broad cross-functional influence.