Brand Strategist (EdTech)

Location: US - Remote, United States of America

Company

hirify.global is an education technology company helping regional universities launch and grow online programs for modern learners. It supports more than 100 universities and colleges across five countries, with programs in nursing, healthcare, teaching, business, technology, and public service.

What you will do

• Translate marketing briefs into creative briefs for paid social, email, SMS, and flyer campaigns, including approved copy, messaging, student insights, and partner messages.
• Build and maintain brand kits covering positioning, voice, proof points, and answer engine optimization guidelines for assigned university partners.
• Develop differentiated positioning and messaging for a portfolio of 50+ schools using competitive research.
• Brief external creative agencies and internal channel marketing teams, present at campaign kickoffs, and review campaign results.
• Collaborate with Research & Insights, Community Engagement, SEO, Paid Media, Lifecycle, and Integrated Marketing teams.
• Use AI tools daily to research, draft, and scale brand kit and creative brief work while supporting peers with positioning and messaging challenges.

Requirements

• 5–7 years of experience in brand strategy, brand planning, or integrated marketing, with a track record of independently owning accounts.
• Hands-on experience writing creative briefs executed by designers, writers, or an external agency.
• Strong writing and synthesis skills, with the ability to turn research, data, and stakeholder input into clear, usable briefs.
• Familiarity with answer engine optimization, or a strong understanding of SEO and how brand content appears in search results and AI answers.

Nice to have

• Master’s degree in Marketing, Communications, or a related field.
• Experience with a multi-brand or multi-client portfolio, including agency, franchise, or higher education environments.
• Working knowledge of paid social, email/SMS, and campaign production processes.
• Experience building or maintaining brand toolkits, voice guidelines, or messaging frameworks.
• Agency or multi-account experience.

Culture & Benefits

• Full-time, US-based remote work.
• Equal-opportunity employer supporting a diverse and inclusive workforce.
• Lead-level individual contributor role with responsibility for complex partners and minimal day-to-day direction.