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Content Marketing Manager (Professional Learning)

Формат работы
remote (Global)
Тип работы
fulltime
Грейд
senior
Английский
b2
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR
Content Marketing Manager (Professional Learning): Building and scaling a portfolio of educator-focused courses, learning journeys, webinars, certificates, and other professional learning offerings with an accent on content marketing, go-to-market planning, and audience insight. Focus on launching educational products, coordinating faculty and subject matter experts, analyzing learner engagement, and identifying opportunities for subscription-based growth.

Location: Remote

Company

hirify.global provides online professional education through a family of education brands; Moreland University supports educators through pathways into teaching and ongoing professional growth.

What you will do

  • Own the professional learning portfolio and go-to-market calendar for on-demand courses, learning journeys, certificates, microcredentials, webinars, and other educator experiences.
  • Lead projects from concept through launch, coordinating faculty, subject matter experts, creative partners, and cross-functional teams.
  • Create short- and long-form marketing content, including landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials.
  • Build and execute go-to-market strategies to drive awareness, registrations, subscriptions, repeat engagement, and long-term portfolio growth.
  • Use learner feedback, participation data, market insights, and performance metrics to improve offerings and identify new opportunities.

Requirements

  • 4+ years of experience in content marketing or a closely related role, ideally in education, EdTech, professional learning, online learning, or another educator-facing environment.
  • Direct experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market.
  • Strong short- and long-form writing and editorial skills, including the ability to translate educational concepts into clear, engaging messaging for teachers and other educator audiences.
  • Demonstrated ability to manage complex, cross-functional projects from idea through execution, including coordinating subject matter experts or partners responsible for specialized content.
  • Creative thinking, organization, audience empathy, commercial awareness, and the ability to use performance insights to improve engagement and inform future offerings.
  • A bachelor’s degree is required.
  • Experience with content management and email marketing platforms, project management and collaboration tools, learning management or digital learning platforms, analytics and performance-reporting tools, and AI-assisted content and productivity tools may be used; experience with every listed tool is not required.

Nice to have

  • Degree in marketing, communications, education, instructional design, English, journalism, or a related field.
  • Experience as an educator, former teacher, or in another teacher-facing role.
  • Experience with subscription-based products, learning platforms, digital content libraries, or professional learning portfolios.
  • Background in content marketing, education marketing, EdTech, professional learning, continuing education, teacher-facing organizations, or digital learning businesses.

Culture & Benefits

  • Remote full-time work with meaningful ownership of a new professional learning growth area.
  • Collaboration with an experienced faculty community and an established content marketing team.
  • Opportunity to combine writing and creative work with launch strategy, project management, and portfolio decisions.
  • Mission-driven, inclusive environment focused on supporting educators and improving learner experiences.
  • AI tools may be used thoughtfully to improve efficiency and content development while maintaining originality, quality, and brand integrity.

Hiring process

  • Recruiter conversation covering experience, career goals, role details, compensation, and the process.
  • Hiring manager conversation with the Senior Director of Marketing focused on content, project ownership, priorities, and challenges.
  • Team and cross-functional conversations with marketing and other partners.
  • Application deadline: October 30, 2026.

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