8 часов назад
Content Marketing Manager, Professional Learning & Growth (EdTech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Content Marketing Manager, Professional Learning & Growth (EdTech): Building and launching a scalable portfolio of professional learning courses, learning journeys, live experiences, and subscription offerings for educators with an accent on content strategy, editorial quality, and cross-functional project leadership. Focus on creating launch content, coordinating subject matter experts, using learner and performance data, and scaling educator engagement.
Location: Remote
Company
provides online professional education through a family of education brands, including Moreland University, which supports educators with pathways into teaching and ongoing professional growth.
What you will do
- Own the professional learning portfolio and go-to-market calendar for courses, learning journeys, certificates, microcredentials, webinars, and other educator experiences.
- Lead projects from concept through launch, coordinating faculty, subject matter experts, creative partners, and cross-functional teams.
- Create short- and long-form marketing content, including landing pages, course descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials.
- Build and execute go-to-market strategies to increase awareness, registrations, subscriptions, repeat engagement, and long-term growth.
- Use learner feedback, participation data, market insights, and performance metrics to improve offerings and identify new opportunities.
- At least 4 years of experience in content marketing or a closely related field.
- Hands-on experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market.
- Strong short- and long-form writing and editorial skills, with the ability to explain educational concepts clearly to teachers and other educators.
- Experience managing complex cross-functional projects from concept through execution, including coordination with subject matter experts.
- A bachelor’s degree is required; marketing, communications, education, instructional design, English, journalism, or a related field is preferred.
- Experience with content, email marketing, project management, learning, analytics, or AI-assisted productivity platforms is useful, but no specific toolset is required.
- Experience working with educators, teachers, EdTech, professional learning, online learning, or another teacher-facing audience.
- Experience as an educator, former teacher, or in another teacher-facing role.
- Experience with subscription products, learning platforms, digital content libraries, or professional learning portfolios.
- Remote work with ownership of a new professional learning growth area.
- Opportunity to build a scalable offering for educators from the ground up.
- Collaboration with an experienced faculty community and established content marketing team.
- Work combining creative content development, launch strategy, project management, and performance analysis.
- Inclusive, mission-driven environment focused on supporting educators and professional growth.
- Recruiter conversation covering experience, goals, interest, compensation, and the process.
- Hiring manager conversation with the Senior Director of Marketing focused on content and project ownership.
- Team and cross-functional conversations with marketing and Teacher Education Ecosystem partners.
Requirements
Nice to have
Culture & Benefits
Hiring process
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