Marketing Strategist - Innovation (AI)

Location: Remote, United States; office-based activities and occasional travel may be required. The role is associated with Charlotte, NC.

Company

hirify.global provides fiber internet services and customer experiences across rural markets in the Midwest and South of the United States.

What you will do

• Develop integrated marketing strategies that drive consumer awareness, consideration, acquisition, and growth.
• Translate consumer research, behavioral data, competitive intelligence, emerging technologies, and cultural trends into actionable strategies, campaigns, and growth opportunities.
• Create campaign briefs, business cases, strategic recommendations, value propositions, messaging, channel strategies, and test-and-learn frameworks.
• Evaluate AI, personalization, emerging media platforms, and evolving consumer technologies for future marketing initiatives.
• Partner with Creative, Media, CRM, Digital, Product, Brand, Analytics, Technology, Sales, Customer Experience, and external agencies to execute and evaluate campaigns.
• Identify successful pilots, measure performance, present recommendations to senior leadership, and scale proven initiatives across hirify.global's footprint.

Requirements

• Bachelor's degree in Marketing, Business, Strategy, Communications, or a related field.
• 5+ years of experience in marketing strategy, growth marketing, brand strategy, innovation, consumer insights, consulting, or a related discipline.
• Experience developing consumer-facing marketing strategies and integrated marketing campaigns.
• Experience translating consumer research, behavioral data, and market insights into actionable business and marketing strategies.
• Experience collaborating with cross-functional teams to develop and execute marketing initiatives across multiple channels.
• Strong strategic, analytical, storytelling, communication, presentation, collaboration, organizational, and prioritization skills.
• Knowledge of consumer marketing, customer acquisition, audience segmentation, positioning, value proposition development, digital marketing, media, CRM, brand, and offline marketing channels.
• Ability to connect consumer, technology, competitive, and cultural trends to business growth opportunities; operate in ambiguity; challenge conventional approaches; and balance innovation with practical execution and measurable outcomes.
• Experience developing strategic campaign briefs, business cases, and test-and-learn frameworks.

Nice to have

• Experience in telecommunications, broadband, technology, subscription services, or other highly competitive consumer industries.
• Experience developing innovation-led marketing strategies, growth initiatives, or new customer acquisition approaches.
• Familiarity with AI-enabled marketing capabilities, personalization, emerging media platforms, and marketing technology.
• Experience designing, executing, and scaling marketing pilots or experimentation programs.
• Experience partnering with creative agencies, media teams, analytics functions, and product organizations to deliver integrated marketing initiatives.

Culture & Benefits

• Remote role with virtual and in-person collaboration; hirify.global also operates hybrid, office, and field-based roles depending on business needs.
• Medical, dental, vision, and life insurance.
• Employee assistance program and 401(k) plan with company match.
• Paid time off and voluntary benefits supporting physical, emotional, and financial well-being.
• Inclusive workplace focused on belonging, accessibility, and equal opportunity.