Senior Product Manager, Creative and Generative AI

Location: San Jose, California, United States; hybrid, generally in the office Monday through Thursday with Fridays flexible for remote work, except where five-day attendance is required.

Estimated annual base salary: $167,300–$307,600 for California.

Company

hirify.global operates a TV streaming platform connecting consumers, content publishers, advertisers, and the broader TV ecosystem.

What you will do

• Own the strategy, roadmap, and outcomes for an AI creative portfolio tied to advertiser adoption, campaign performance, and revenue.
• Scale products from early access or beta to broad availability by defining launch criteria, quality standards, cost targets, and performance targets.
• Discover and launch new AI creative products through advertiser and agency research, rapid engineering prototypes, and go/no-go decisions.
• Define quality standards for AI-generated creative and build human-in-the-loop workflows, brand guardrails, and safety layers with design, review, and policy partners.
• Make build-versus-reuse decisions across a shared generative AI platform and partner with sales and marketing on packaging, pricing, early access, and positioning.
• Work with legal on rights, intellectual property, and responsible AI; instrument product and campaign data to guide future roadmap decisions.

Requirements

• Significant product management experience, including shipping and scaling platform products.
• Hands-on experience bringing generative AI or ML-powered products to market, including model quality, evaluation, cost, latency, and safety tradeoffs.
• Experience taking products from beta to general availability with clear launch criteria and measurable adoption.
• Experience scoping workflows that combine automation with human review, such as editorial, moderation, or approval flows.
• Data-driven decision-making experience, including defining success metrics, setting up instrumentation, interpreting A/B test results, and acting on findings.
• Strong communication and influence skills across engineering, design, sales, operations, and legal, including distributed teams across time zones.
• Bachelor's degree or equivalent practical experience.

Nice to have

• Background in advertising technology, especially CTV, video, or creative management platforms.
• Experience with creative tools, design systems, or content production workflows used by agencies, studios, or in-house brand teams.
• Familiarity with generative video and image models and their vendor landscape.
• Experience with self-serve advertiser products and related onboarding, policy, and trust requirements.
• Exposure to agentic or conversational AI experiences in professional tools.
• Experience working with media and entertainment advertisers or publishers.

Culture & Benefits

• Fast-paced, collaborative environment focused on problem-solving, pragmatic innovation, and delivering solutions to customers.
• Hybrid work arrangement with regular office collaboration and flexible Fridays where the role permits.
• Health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
• Global mental health and financial wellness support, with local healthcare, retirement, commuter, and leave benefits varying by location and role.
• AI tools and agentic workflows are used for drafting, analysis, repetitive work, and scaling impact.