Senior Analyst, Digital Platforms & Insights (Adobe Analytics)

Location: Toronto, ON, Canada; hybrid work with 1–3 days per week on-site and the remaining days remote. Candidates must be legally eligible to work at the specified location and, where applicable, hold a valid work or study permit.

Company

CIBC is a relationship-oriented bank developing digital experiences and services for modern clients.

What you will do

• Support the configuration, implementation, testing, maintenance, and release readiness of Adobe Analytics and Customer Journey Analytics across web and mobile experiences.
• Assist with data layer and tagging specifications, dimensions, metrics, events, data views, connections, data-flow validation, troubleshooting, and production monitoring.
• Work with Product, Marketing, Digital, Analytics, Technology, and QA stakeholders to define requirements, use cases, KPIs, user stories, acceptance criteria, and delivery tasks.
• Build and maintain reports and dashboards, analyze digital journeys and product performance, and communicate findings, trends, observations, and recommendations.
• Maintain documentation, follow privacy and data-quality controls, support governance, and identify improvements to platform reliability and data accuracy.
• Participate in workshops, testing, sign-off, delivery discussions, and continuous learning around Adobe Analytics and Customer Journey Analytics.

Requirements

• Bachelor’s degree in Computer Science, Engineering, Information Technology, Business Analytics, Marketing Technology, or a related field, or equivalent experience.
• Up to 2 years of relevant experience in digital analytics, reporting, data analysis, or a related field.
• Foundational understanding of web or mobile analytics, data layers, tagging and tracking, dimensions, metrics, events, dashboards, testing, and data validation.
• Experience with modern data platforms and comfort learning from technical documentation, data mappings, and implementation specifications.
• Strong organizational, analytical, critical-thinking, problem-solving, and decision-making skills, including the ability to independently identify and analyze business and technical problems and recommend solutions.
• Ability to support requirements discussions, document use cases and KPIs, contribute to backlog refinement, and connect business objectives to analytics tasks.
• Strong communication and collaboration skills, including the ability to translate business requirements into practical data solutions and communicate with technical and non-technical stakeholders.
• Ability to build positive working relationships across Product, Marketing, Digital, Analytics, Technology, and QA teams.
• Values aligned with trust, teamwork, and accountability.

Nice to have

• Exposure to Adobe Analytics, Customer Journey Analytics, or Google Analytics through work experience, internships, coursework, or certifications.
• Proficiency in JavaScript, SQL, Python, or R.

Culture & Benefits

• Hybrid work arrangement with flexibility to manage work activities.
• Competitive salary, incentive pay, banking benefits, and a benefits program.
• Defined benefit pension plan, employee share purchase plan, vacation offering, and wellbeing support.
• Social, points-based recognition through MomentMakers and a paid Purpose Day for personal growth and development.
• Inclusive and accessible candidate and workplace environment.

Hiring process

• Applications may include an attribute-based assessment and other skills tests, such as simulation, coding, or French proficiency testing.
• Artificial intelligence tools may be used during the recruitment process.