Marketing Manager, 12-Month Fixed Term Contract

Location: Billund, Denmark; hybrid Best of Both model with three days in the Billund office and up to two days from home. No relocation assistance is offered.

Company

hirify.global develops physical products, retail experiences, and brand ecosystems that create value for consumers and shoppers.

What you will do

• Lead the development of retail products and experiences from concept to launch.
• Build purposeful product portfolios using audience, shopper, consumer, and commercial insights.
• Assess shopper relevance, passion-point fit, brand objectives, pricing, and the commercial role of products within the wider portfolio.
• Brief creative partners and collaborate with Creative, Project Management, Marketing, Go-to-Market, customers, and other functional partners.
• Review product and portfolio performance to identify opportunities and inform future product choices.
• Extend the hirify.global brand through existing ecosystems and differentiated products and retail experiences.

Requirements

• Experience building product portfolios anchored in audience, shopper, and business insights.
• Experience in consumer-packaged goods and working cross-functionally to build brands.
• Commercial acumen and a strong curiosity about business and customer dynamics.
• General understanding of the marketing toolbox and ecosystem.
• Motivation to work across multiple core teams that contribute to shared success.
• Confidence and motivation to present strategy to senior leadership and larger audiences.

Nice to have

• Experience analyzing product and portfolio performance to identify opportunities and inform future product choices.
• Self-confidence, initiative, and the ability to recognize and act on opportunities.
• Interest in using AI tools to support smarter ways of working and improve efficiency in analysis and decision-making.

Culture & Benefits

• Hybrid working model with up to two work-from-home days per week.
• Enhanced paid family care leave.
• Life and disability insurance, wellbeing resources, and community-building opportunities.
• Colleague discount from the first day and an eligible bonus scheme.
• Inclusive culture built around curiosity, bravery, focus, creativity, and diverse perspectives.

Hiring process

• Applications are reviewed on an ongoing basis, and the role may be amended or withdrawn before any advertised closing date.
• Positions involving high engagement with children require Child Safeguarding Background Screening as a condition of the offer.