Product Lead, Acquisition and Activation (Fintech)

Location: Remote in Colombia; Bogotá listed as the role condition. A remote work environment is offered, with offices in Miami and Mexico City and the possibility of working in a hybrid model.

Company

hirify.global is building an AI-powered conversational financial companion for Latinos in the US, combining real-time financial infrastructure with remittances, credit, savings, and wallet services.

What you will do

• Define the short-, medium-, and long-term strategy, OKRs, squad priorities, and roadmap for consumer lending acquisition and activation.
• Design, test, and scale growth loops for new-user acquisition, first-loan conversion, and progression from the first to the second loan.
• Use user research, funnel and cohort analysis, unit economics, and continuous experimentation to identify opportunities and scale successful tactics.
• Lead a cross-functional engineering, design, and data pod, providing direction and fostering delivery excellence and ownership.
• Partner with Marketing, Risk, Credit, Compliance, Operations, and Platform teams while coordinating the handoff to Retention.
• Establish robust funnel analytics and supervise AI-assisted discovery, analysis, and prototyping with appropriate quality controls.

Requirements

• 7+ years of experience in product or growth management, with a track record leading high-velocity growth pods.
• Fintech experience focused on consumer lending, credit products, or user acquisition and activation.
• Experience building acquisition and activation loops, running structured A/B tests, and using funnel, cohort, and unit-economic analysis.
• Hands-on experience identifying user friction, defining product solutions, prioritizing scope, and leading an agile squad through rapid delivery and iteration.
• Fluent English; concise communication, cross-functional alignment, and clear product documentation skills.
• Self-driven leadership, proactive information gathering, blocker removal, and extreme ownership with minimal supervision.
• Strong judgment and systems thinking for ambiguous problems, uncertain decisions, user incentives, risk constraints, and financial mechanics.
• Proficiency with AI-assisted workflows for analysis while maintaining rigorous quality control over critical outputs.

Nice to have

• Spanish proficiency.
• Equivalent competencies in the listed areas may also be considered.

Culture & Benefits

• Remote work environment, with offices in Miami and Mexico City and an option to work in a hybrid model.
• Initial stock options grant and annual performance bonus.
• Health, dental, and vision plans.
• Continuous learning opportunities and growth in an entrepreneurial environment.
• Unlimited PTO and paid parental leave.