Director, User Research (Automotive)

Location: San Francisco, CA, in office; travel to operating locations, Dallas headquarters, and customers as needed.

Salary: $230,000–$290,000 annually.

Company

hirify.global operates a global online vehicle auction and automotive remarketing platform serving vehicle sellers and more than 750,000 buyers across over 190 countries.

What you will do

• Introduce and lead hirify.global’s User Research practice, including its vision, operating model, measurable outcomes, and roadmap.
• Research user behaviors, motivations, pain points, purchasing journeys, and unmet needs through qualitative research, analytics, experimentation, and direct feedback.
• Lead research across product strategy, discovery, concept development, development, launch, measurement, and continuous improvement.
• Develop journey maps, personas, behavioral insights, research frameworks, participant recruitment, documentation, synthesis, and knowledge-sharing processes.
• Translate research findings into actionable product opportunities, requirements, recommendations, and priorities in partnership with Product, Design, Engineering, Data, Analytics, Operations, Marketing, and business teams.
• Communicate insights, performance, risks, decisions, and recommendations to senior leadership while leading, coaching, and developing User Researchers and related customer insight professionals.

Requirements

• 8+ years of experience in user research, UX research, customer insights, product management, or related disciplines, including significant experience supporting digital products.
• Experience leading research programs that influenced product strategy and measurable customer or business outcomes.
• Ability to synthesize complex research into clear, actionable recommendations.
• Experience partnering with Product Management, Engineering, Design, Data, Analytics, Operations, and other business stakeholders.
• Clear, influential communication and sound judgment with senior technical and business leaders.
• Ability to work from hirify.global’s San Francisco office and travel to operating locations, Dallas headquarters, and customers as needed.

Culture & Benefits

• Culture centered on integrity, ownership, innovation, operational excellence, results, diversity, inclusion, and collaboration.
• Opportunity to influence product strategy and customer outcomes across a global online vehicle auction business.
• Full-time, in-office work in San Francisco with required business travel.
• U.S. E-Verify program participation for U.S. applicants and employees.