Marketing Specialist (AI)

Location: Hybrid in Lagos, Nigeria

Company

hirify.global Technologies delivers custom-built software solutions for organizations worldwide, focusing on innovation, performance, and long-term value.

What you will do

• Develop and execute integrated marketing campaigns across digital, social media, email, events, and strategic partnerships to increase brand awareness and revenue.
• Own and optimize SEO, AEO/GEO, SEM, PPC, social media advertising, email marketing, segmentation, nurture campaigns, workflows, and reporting.
• Create interactive product demos using tools such as Storylane or Navattic for demand generation and sales enablement.
• Analyze market trends, customer insights, competitor activity, and campaign KPIs to identify opportunities and maximize ROI.
• Partner with creative, product, and leadership teams to align marketing strategy with business goals and revenue targets.
• Plan events, webinars, and conferences; maintain content and messaging consistency; and support PR, media engagement, and corporate communications.

Requirements

• Bachelor’s or Master’s degree in marketing, Business Administration, Communications, or a related field.
• 4+ years of experience in digital marketing, preferably within the technology industry or a related field.
• Proven experience developing and executing successful, data-driven marketing campaigns with measurable impact.
• Strong expertise in SEO, SEM, PPC, social media, email marketing, and content marketing.
• Hands-on experience with Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, or similar SEO and campaign management platforms.
• Advanced analytical skills for interpreting complex data, generating insights, and optimizing performance.
• Excellent written and verbal communication skills, including the ability to create compelling, audience-focused content.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Collaborative mindset and ability to influence stakeholders and work effectively across teams.

Nice to have

• Experience with marketing automation platforms such as HubSpot or Marketo and CRM systems such as Salesforce.

Culture & Benefits

• Fast-paced, collaborative, and purpose-driven work environment.
• Opportunity to shape the voice of a global technology brand alongside innovative leaders.
• Professional development and leadership support.
• Competitive compensation and benefits including health and wellness programs and paid vacation, holidays, and birthday leave.
• Culture focused on transparency, creativity, and continuous learning.