Area Lead Customer Acquisition (AI)

Location: Bruxelles Avenue Marnix (ING), Belgium

Company

hirify.global is hiring for ING Belgium's customer acquisition function within the Private Individuals segment.

What you will do

• Own ING Belgium's New-to-Bank acquisition strategy, roadmap, annual plans, growth objectives, KPIs, and acquisition targets.
• Define and execute acquisition strategies for Minors & Gen Z, Starters, Expats, Member Gets Member, and future growth segments.
• Lead transformation across the full funnel, from traffic to conversion, using digital acquisition, performance marketing, referral programs, customer journeys, and conversion optimisation.
• Drive innovation through AI, data-driven marketing, targeting, and experimentation capabilities.
• Manage acquisition, campaign, and performance marketing budgets, optimise resource allocation and CPA returns, and develop business cases for growth initiatives.
• Lead one Product Lead, one CPO, five squads, 19 direct reports, and three functional FTEs across acquisition, performance marketing, conversion optimisation, content marketing, and analytics.

Requirements

• Accountability for New-to-Bank customer acquisition and customer inflow within the Private Individuals segment.
• Ability to lead multidisciplinary experts across acquisition, performance marketing, conversion optimisation, content marketing, and analytics.
• Ability to build capabilities in performance marketing, growth marketing, and analytics.
• Ability to manage acquisition objectives, KPIs, targets, budgets, and marketing investment returns.

Culture & Benefits

• Full-time employment based at Bruxelles Avenue Marnix (ING).
• Collaboration with the Tribe Lead Growth and the Daily Banking & Brand team.
• Work across strategic customer segments including Minors & Gen Z, Starters, Expats, and referral-program audiences.