Marketing Lead (Fintech)

Location: EEA; remote work from anywhere in the world is available

Company

hirify.global develops EQWIRE products for business clients in fintech and financial services.

What you will do

• Plan and deliver full-cycle B2B marketing campaigns from audience research and creative development through launch, follow-up, and results reporting within agreed budgets.
• Create copy and visual content for social media, email, websites, brochures, presentations, and short videos.
• Manage LinkedIn and other relevant channels, website updates, SEO, email marketing, and paid campaigns.
• Build lead-generation and nurturing journeys, capture enquiries, and coordinate follow-up with the commercial team.
• Maintain consistent EQWIRE branding and messaging across digital channels, sales materials, and events, including accurate product claims and internal approvals.
• Organize exhibitions, client events, and webinars, and develop partnerships, PR, and co-marketing opportunities for B2B audiences.
• Track qualified leads, conversion, campaign costs, and sales-pipeline contribution; report results to the CEO and improve campaign performance.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 4–6+ years of B2B marketing experience, including at least 2 years running end-to-end campaigns with measurable lead or pipeline results.
• Portfolio or examples demonstrating created content and generated leads or business results.
• Experience in B2B fintech, payments, banking, or financial services is strongly preferred; B2B SaaS or other regulated or technology-led B2B sectors are also considered.
• Understanding of compliance-aware marketing, accurate product claims, and approval processes.
• Experience with HubSpot, Salesforce, or similar CRM and marketing automation tools; Mailchimp, ActiveCampaign, or similar email platforms.
• Experience with LinkedIn organic and paid advertising, Google Ads, SEO/SEM, website content tools such as WordPress or Webflow, and analytics tools such as Google Analytics 4 or Looker Studio.
• Experience with Canva or Adobe Creative Suite, basic video editing, and event or webinar management, including supplier coordination and lead capture.
• Strong written and spoken English, confident copywriting, and a good eye for design and brand consistency.
• Creative, energetic, proactive, reliable, and able to complete work independently and meet deadlines.
• Data-driven approach with the ability to report on conversion, campaign costs, and pipeline contribution; strong communication and stakeholder-management skills with leadership and sales teams.

Nice to have

• Experience launching a brand or product in a startup or new-business setting.
• Experience working with cross-border, FX, or business banking audiences.
• Additional languages.

Culture & Benefits

• Official employment from the first day, bonuses, and an annual employee review covering salary or bonus and work results.
• Clients operate in different countries, with projects and products across multiple technologies.
• Opportunities to develop expertise across different projects and products or switch to new technologies within the company.
• Participation in industry conferences, forums, and corporate events.
• Offices in different countries and the ability to work from anywhere in the world.