Creative Design Team Lead (AI & Performance Marketing)

Location: Remote, Montenegro; based in Podgorica

Company

hirify.global is a global IT marketing company that develops scalable customer acquisition solutions for B2C clients, combining digital marketing, design, AI-driven analytics, proprietary MarTech, and sales consulting for large North American partners.

What you will do

• Lead, mentor, and scale a team of 3 AI-driven Creative Designers to 6.
• Own production flow, task distribution, capacity planning, quality control, and delivery deadlines.
• Set creative direction for concepts, hooks, and visual angles across paid media campaigns.
• Build the creative testing loop by tracking winners, analyzing failures, and using performance data for iterations.
• Track and test new AI models and tools, run R&D, and maintain prompt and style libraries.
• Partner with the Generative AI Pipeline Engineer, Creative Producers, Marketers, Media Buyers, Copywriters, and Video Editors on workflows, automation, strategy, and bottlenecks.

Requirements

• 5+ years of leadership experience managing creative or design teams in digital marketing.
• Proven maturity in building processes, guiding teams, resolving conflicts, staying proactive, and remaining open to new approaches.
• Strong project management skills, including maintaining quality, organization, and strict deadlines.
• Strong visual craft in composition, lighting, color, typography, and anatomy, with the ability to explain why a creative works or does not work.
• Proficiency in Figma and Adobe Creative Suite, with the ability to connect AI outputs to traditional design pipelines.
• Hands-on experience with modern AI image platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar; ability to create photorealistic visuals, select suitable tools, and identify and fix artifacts.
• Solid understanding of static ad creatives for Google, Meta, and other paid channels, including how creative decisions affect CTR, CPA, and conversion rate.
• Fluent spoken and written English.

Nice to have

• Portfolio of performance marketing creatives and AI-generated photorealistic work, ideally including work shipped under the candidate’s leadership and its results.
• Experience creating creatives for high-CPA verticals such as home improvement, insurance, health, legal, finance, or similar.
• Experience creating visuals for North American audiences and understanding what looks native to US consumers.
• Understanding of how static visuals feed video production pipelines.

Culture & Benefits

• Fully remote work with flexibility to choose a productive and comfortable working environment.
• Paid vacations and unlimited sick days.
• Learning opportunities including books, workshops, and conferences.
• Home-office equipment and furniture expenses covered.
• Medical insurance costs covered and a flexible fitness-program allowance.
• Open collaboration within a diverse global team fluent in more than 10 languages.