Creative Design Team Lead (AI & Performance Marketing)

Location: Remote in Portugal; Lisbon

Company

hirify.global is a global IT marketing company delivering scalable, data-informed customer acquisition solutions for B2C clients, primarily large North American partners, through digital marketing, IT, design, AI-driven analytics, proprietary MarTech, and sales consulting.

What you will do

• Lead, mentor, and scale an AI-driven Creative Design team from 3 to 6 people.
• Own production flow, task distribution, capacity planning, quality control, and deadline delivery.
• Set creative direction for static ad creatives and photorealistic AI visuals, developing concepts, hooks, and visual angles for paid media campaigns.
• Build and manage the creative testing loop by tracking winners, analyzing failures, and turning performance data into new iterations.
• Track AI model and tool developments, run R&D, and create prompt and style libraries for consistent quality.
• Partner with the Generative AI Pipeline Engineer, Creative Producers, Marketers, Copywriters, Media Buyers, and Video Editors on tooling, automation, strategy, deadlines, and bottlenecks.

Requirements

• 5+ years of experience leading creative or design teams in digital marketing.
• Strong leadership and problem-solving skills, including process building, team guidance, conflict resolution, proactive execution, and openness to new approaches.
• Strong project management skills with responsibility for quality, organization, and strict deadlines.
• Strong visual craft in composition, lighting, color, typography, and anatomy, with the ability to explain why a creative works or does not work.
• Proficiency in Figma and Adobe Creative Suite, including connecting AI outputs with traditional design pipelines.
• Hands-on expertise with modern AI image platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar; ability to create photorealistic visuals, select suitable tools, and identify and fix artifacts.
• Solid understanding of static ad creatives for Google, Meta, and other paid channels, including how creative decisions affect CTR, CPA, and conversion rate.
• Fluent spoken and written English.

Nice to have

• Portfolio showing performance marketing creatives and AI-generated photorealistic work, ideally including work shipped under the candidate's leadership and its results.
• Experience creating creatives for high-CPA verticals such as home improvement, insurance, health, legal, finance, or similar.
• Experience creating visuals for North American audiences and understanding what looks native to US consumers.
• Understanding of how static visuals feed video production pipelines.

Culture & Benefits

• Fully remote work with freedom to choose a productive and comfortable working environment.
• Paid vacations and unlimited sick days.
• Learning support including free books, workshops, conferences, and other development opportunities.
• Home-office equipment and furniture expenses covered.
• Medical insurance costs covered and a flexible fitness-program allowance.