Creative Design Team Lead (AI & Performance Marketing)

Location: Madrid, Spain; fully remote within Spain

Company

hirify.global is a global IT marketing company delivering scalable, data-informed customer acquisition solutions for B2C clients, primarily large North American partners, through digital marketing, IT, design, AI-driven analytics, proprietary MarTech, and sales consulting.

What you will do

• Lead, mentor, and scale an AI-driven Creative Design team from 3 to 6 people.
• Own production flow, including task distribution, capacity planning, quality control, and deadline management.
• Set creative direction for concepts, hooks, visual angles, and static performance-marketing creatives.
• Build the creative testing loop by maintaining a database of winning creatives, analyzing failures, and converting performance data into iterations.
• Track and test new AI models and tools, run R&D, and build prompt and style libraries for consistent quality.
• Partner with the Generative AI Pipeline Engineer and cross-functional teams to develop pipelines, presets, automation, and campaign-ready creative assets.

Requirements

• 5+ years of leadership experience managing creative or design teams in digital marketing.
• Experience building clear processes, guiding teams, resolving conflicts, staying proactive, and remaining open to new ideas and approaches.
• Strong project management skills, including driving projects to completion, maintaining high quality and order, and meeting strict deadlines.
• Strong visual craft in composition, lighting, color, typography, and anatomy, with the ability to explain why a creative works or does not work.
• Proficiency in Figma and Adobe Creative Suite, with the ability to connect AI outputs to traditional design pipelines.
• Hands-on experience with modern AI image platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar, including creating photorealistic visuals, selecting suitable tools, and identifying and fixing artifacts.
• Solid understanding of static ad creatives for Google, Meta, and other paid media channels, including how creative decisions affect CTR, CPA, and conversion rate.
• Fluent spoken and written English.

Nice to have

• Portfolio of performance-marketing creatives and AI-generated photorealistic work, ideally including work shipped under your leadership and the results achieved.
• Experience creating creatives for high-CPA verticals such as home improvement, insurance, health, legal, finance, or similar industries.
• Experience creating visuals for North American audiences and understanding what looks native to US consumers.
• Understanding of how static visuals feed video-production pipelines.

Culture & Benefits

• Fully remote work with flexibility to choose a productive and comfortable work environment.
• Paid vacations and unlimited sick days.
• Learning opportunities including books, workshops, and conferences.
• Home-office equipment and furniture expenses covered.
• Medical insurance costs covered and a flexible fitness allowance.