Senior Director NA (Affiliate Content)

Location: Hybrid role based in New York, United States; applicants must be based in the US and able to commute to the office regularly.

Company

hirify.global is a global digital sports media group operating across sports, media, technology, betting, and prediction markets, with more than 450 million monthly users.

What you will do

• Lead SEO and content strategy across US affiliation assets, setting direction while challenging priorities and guiding execution.
• Guide technical SEO, content optimization, site architecture, and emerging search initiatives.
• Raise content quality by developing differentiated, data-driven content for users, search engines, and AI-driven experiences.
• Define and implement AI, AEO, GEO, and new search best practices.
• Collaborate with SEO, Digital PR, Data, Product, Development, and Commercial teams to improve asset performance.
• Connect SEO, content, audience growth, affiliate performance, budgets, and commercial planning to sustainable revenue growth.

Requirements

• Experience in sports betting, iGaming, casino, or affiliate businesses.
• Strong and recent hands-on SEO experience, including strategic decision-making, priority setting, and guiding teams based on search performance.
• Deep understanding of content strategy, organic growth, and audience development.
• Strong background in content or editorial environments and a passion for high-quality, differentiated content.
• Demonstrated leadership experience, including leading teams and working cross-functionally across content, product, data, development, and commercial functions.
• Strong commercial mindset and experience connecting SEO, content, and audience growth to revenue and business performance.
• Current understanding of AI, AEO, GEO, and changing search behavior in content discovery and organic growth.
• Ability to operate strategically while handling detailed execution when needed.
• Experience with budgets, commercial planning, or P&L.
• English CV and English-language interview participation.
• US-based availability and ability to commute regularly to the New York office.
• US right-to-work eligibility or disclosure of sponsorship requirements.

Culture & Benefits

• Collaboration with a technical SEO team, digital PR function, and established US brands including Action Network and VegasInsider.
• Support from Product, Development, Data, and Analytics teams.
• Data and analytics infrastructure for measuring performance.
• Leadership support for growth, change, and practical adoption of new approaches.
• Hybrid work arrangement in New York.