Creative Strategist (Video)

Location: Vilnius, Lithuania; hybrid model with 3 days per week in the office.

Salary: €4,200–€5,200 gross per month.

Company

Flo is a product-driven digital health company building an AI-powered, privacy-first, clinically backed female health app with more than 500 million downloads and 80 million monthly users.

What you will do

• Develop strategic creative concepts for paid video campaigns across social platforms.
• Analyse CTR, conversion rate, ROAS, engagement, and other performance data to identify insights and opportunities.
• Write creative briefs that translate performance insights into direction for designers, writers, and video editors.
• Partner with user acquisition and growth teams to test hypotheses and scale effective concepts.
• Review and optimise creative iterations against brand and business goals.
• Guide the creative process from concept through execution and analysis, using cultural trends and emerging formats to inform campaigns.

Requirements

• 2+ years of experience in performance marketing, creative strategy, or growth marketing roles.
• Portfolio demonstrating data-driven creative concepts that delivered measurable results.
• Deep understanding of paid social creative performance and testing methodologies.
• Strong communication skills and the ability to translate insights into compelling creative direction.
• Fluency in English and the ability to craft ideas for a global, especially US, audience.
• Familiarity with creative production workflows without needing to edit videos hands-on.
• Proficiency with Jira, Confluence, and Google Workspace.
• Curiosity about new formats, cultural trends, and emerging AI creative tools.
• Strong focus on results.

Nice to have

• Familiarity with budgeting and resource allocation for creative projects.
• Experience collaborating with writers, motion designers, and video editors.

Culture & Benefits

• Mission-led, product-driven environment with shared decision-making, open debate, ownership, and a focus on purposeful delivery.
• Competitive salary, annual reviews, and participation in the performance incentive scheme.
• Paid holiday, sick leave, female health leave, and enhanced parental leave and pay.
• Professional growth through meaningful work and learning support.
• Five-week fully paid sabbatical after five years, plus Flo Premium for friends and family and health, pension, and wellbeing benefits.