Digital Marketing Operations Lead (Digital Marketing)

Location: Vilnius, Lithuania; hybrid work with two recommended office days per week.

Salary: €3,400–€4,600 gross per month.

Company

hirify.global is a Lithuanian second-hand marketplace connecting millions of members across more than 20 markets, with additional shipping and payment businesses.

What you will do

• Lead, coach, and develop digital marketing specialists responsible for daily campaign operations across paid social, app, and web channels.
• Own campaign setup, QA, tracking, budget pacing, optimization, and reporting across Meta, TikTok, Google, and other paid platforms.
• Define operational standards for naming conventions, tracking, tagging, launch checklists, QA, and documentation.
• Build a structured testing roadmap covering creative, audiences, bidding, and placements, and scale learnings across markets.
• Audit channels and markets to identify issues, inefficiencies, and missed opportunities.
• Reduce manual work through marketing automation tools, platform APIs, MCP servers, scripting, and collaboration with creative and analytics teams.

Requirements

• 5+ years of performance or digital marketing experience with hands-on ownership of campaigns at scale.
• 2+ years of team leadership or functional leadership with responsibility for priorities, output, and development.
• Hands-on experience with paid social, including Meta and TikTok, plus app and web campaigns using Google Ads, app campaigns, Apple Search Ads, display, and programmatic.
• Experience managing substantial multi-market budgets against efficiency targets such as CPA, CPL, or CAC.
• Strong analytical skills and familiarity with attribution, incrementality, MMP data, cohorts, and payback analysis.
• High proficiency in Google Sheets, including formulas, pivots, and data cleaning, plus experience with dashboards and BI tools such as Looker.
• Experience designing operational processes and scaling them across markets and team members.
• Experience using automation through scripts, platform APIs, AI, workflows, or automation platforms.
• Ability to interpret large datasets and turn them into clear business insights and decisions.
• Strong written and verbal communication skills in English, high attention to detail, and the ability to prioritize and make decisions with incomplete data across competing markets and channels.

Culture and Benefits

• Hybrid work model with flexibility to work from home and in the office.
• Up to 90 remote workdays per year in the EU, including up to 21 days globally; non-EU citizens may work worldwide for up to 21 days.
• Share options, private health insurance, pension plan with matching contributions, and 25 working days of holiday.
• Home-office equipment and a budget of up to €540 for workplace furniture.
• Learning budget starting at €3,000 per year and up to 10 paid learning days over two years.
• Employee Assistance Program, team-building events, a monthly hirify.global shopping budget, and Vilnius office gym and meals.