Senior PPC Specialist (Google Ads)

Location: Vilnius, Lithuania; hybrid work with three days per week in the office

Gross monthly salary: from €4,300; the final offer depends on competencies.

Company

hirify.global develops automotive data products using vehicle records from more than 1,000 international sources across 37 markets.

What you will do

• Own the planning, forecasting, scaling, and performance management of high-volume PPC campaigns.
• Manage large advertising budgets and optimize campaigns against ROI, ROAS, and CPI targets.
• Develop hypotheses, run A/B tests, and analyze campaign data to improve performance.
• Collaborate with copywriters, designers, and product teams on ad creatives and landing pages.
• Set up and audit campaign tracking, identify data discrepancies, and coordinate fixes.
• Monitor performance through advertising platforms, Tableau, PostHog, and GA4, delivering actionable reports.

Requirements

• 5+ years of hands-on experience managing Google Ads and Microsoft Ads.
• Experience managing global, high-budget campaigns with monthly spending of €1M or more.
• Strong knowledge of digital marketing metrics, GA4 explorations, Excel or Google Sheets pivot tables, and custom reporting.
• Solid understanding of conversion setup and custom tracking configurations.
• Excellent written and spoken English and strong communication skills with colleagues and vendors.
• Ability to work independently and cross-functionally, manage competing priorities, and consistently deliver results.

Nice to have

• Experience with YouTube Ads, app marketing, or Apple Search Ads.
• Experience with PostHog, Motion, Firebase, AppsFlyer, or Tableau.

Culture & Benefits

• Hybrid work environment combining office collaboration with flexibility.
• Health insurance.
• Funded training, courses, and ongoing professional development programs.
• Additional paid vacation.
• Teambuildings and workations.
• Employee referral program.