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4 дня назад

Senior Meta User Acquisition Manager (App)

Формат работы
remote (только Ukraine)/onsite
Тип работы
fulltime
Грейд
senior
Английский
b1
Страна
Ukraine
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Senior Meta User Acquisition Manager (App) (Performance Marketing): Developing and scaling Meta acquisition campaigns for competitive dating apps across established and new markets with an accent on budget management, cohort-based analytics, and creative testing. Focus on optimizing App Promotion and Advantage+ campaigns, reconciling Meta and MMP measurement, and building acquisition setups for new GEOs.

Location: Ukraine; office-based or remote work available

Company

hirify.global is a Ukrainian product company building Hily, Taimi, AdConnect, and Mailkeeper for global B2C and B2B markets.

What you will do

  • Develop and run Meta app campaign strategies for highly competitive dating products and target markets within budget guidelines.
  • Launch, optimize, and scale App Promotion and Advantage+ app campaigns, managing monthly budgets of $200k+ with growth toward $500k+.
  • Analyze CPI, CPA, CPC, CPM, ROAS, ROI, cohorts, LTV, and payback while scaling campaigns.
  • Expand acquisition into new GEOs beyond the U.S. and build working setups for each market.
  • Research competitors, generate insights, and present findings to stakeholders for data-driven decisions.
  • Collaborate with designers, developers, and other specialists on ads and landing pages; run creative tests and determine what to scale.
  • Work with MMP and in-house analytics data, reconcile Meta and MMP numbers, and account for iOS measurement.
  • Launch and test new products, verticals, and acquisition approaches.

Requirements

  • Strong understanding of Meta algorithms and at least 1 year of experience with Meta Ads in the app business.
  • Experience managing $100k+ monthly budgets in highly competitive verticals.
  • Ability to analyze CPI, CPA, CPC, CPM, ROAS, ROI, and cohort data and make decisions based on the results.
  • Confidence with spreadsheets and BI tools.
  • Good technical skills in Meta SDK, App Events, Pixel, and Conversions API.
  • Product company experience with personal cases of scaling campaigns.
  • Data-driven approach and clear, transparent communication.
  • Positive mindset and a challenging spirit.
  • English at Intermediate level or higher.

Nice to have

  • Experience with MMP tools such as AppsFlyer and Adjust, and iOS measurement with SKAdNetwork or AEM.
  • Experience launching campaigns in new GEOs.
  • Strong technical skills in tracking systems such as Keitaro and Voluum and their APIs.

Culture & Benefits

  • Choice of a modern office or remote work with modern equipment and a home workspace budget.
  • Medical insurance in Ukraine or healthcare compensation abroad.
  • Unlimited paid sick leave and 31 paid vacation days, including public holidays.
  • Benefits Cafeteria budget, personal learning budget, English lessons, Speaking Club, corporate library, and learning platforms.
  • Career maps, rotation opportunities, knowledge-sharing, team buildings, corporate events, and interest-based communities.
  • Competitive compensation, regular salary reviews, corporate discounts, and a referral bonus program.

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