Creative Strategist (Mobile Apps)

Location: Remote-first; work anywhere in the world or from a corporate hub

Company

hirify.global develops mobile apps focused on health and wellness, utilities, and music, with more than 1 billion downloads worldwide.

What you will do

• Research audiences, competitors, and market trends to identify creative opportunities.
• Develop and prioritize data-driven creative hypotheses and testing roadmaps.
• Prepare creative briefs and collaborate with designers on production.
• Run structured creative tests and analyze performance results using metrics such as CPA, ROAS, and ROI.
• Decide which creatives to scale, iterate, or stop, and turn test results into new hypotheses.
• Collaborate with UA Managers and PMMs and use AI tools to improve creative ideation and production.

Requirements

• Experience in creative strategy or performance creative marketing for mobile apps or digital products.
• Experience with creative testing, hypothesis development, performance analysis, and Meta creative testing.
• Strong understanding of CPA, ROAS, and ROI.
• Ability to translate audience insights into effective creative concepts and briefs.
• Experience working with designers and AI tools.
• Strong ownership and ability to work in a fast-paced R&D environment.

Nice to have

• Experience with subscription apps, especially weekly subscriptions.
• Background in wellbeing, health and fitness, productivity, or edtech.
• Experience with AppLovin and Google Ads.

Culture & Benefits

• Remote-first culture with a flexible working schedule and access to corporate hubs.
• 100% coworking compensation in Ukraine outside Kyiv and 50% compensation worldwide.
• Public holidays follow Ukrainian or Polish calendars, while employees in other locations receive 12 public holidays annually.
• 100% sick leave compensation, partial medical insurance, sports and therapy support.
• Company-provided equipment, learning support, corporate English courses, paid vacation, and personal days.
• Corporate events and team-building activities across hirify.global hubs.