Sr. Business Systems Analyst (Marketo)

Location: United States

Company

hirify.global develops a cloud compliance platform connecting tax and technology for businesses worldwide.

What you will do

• Own and prioritize the roadmap and backlog across lead intake, enrichment, routing, and Marketo platform teams.
• Translate Marketing, RevOps, and Engineering priorities into requirements, acceptance criteria, and measurable outcomes.
• Track speed-to-lead, misrouting, synchronization reliability, and other data-quality KPIs.
• Govern Salesforce–Marketo field mappings and MSI usage, resolving schema drift and synchronization errors.
• Drive Workfront-to-Marketo automation patterns and maintain roadmaps, project health documentation, and playbooks.
• Apply AI to requirements drafting, edge-case discovery, platform monitoring, triage, and issue resolution.

Requirements

• Bachelor’s degree in Computer Science, Engineering, Information Management, or a related technical field, or equivalent professional experience.
• 6–10+ years of experience in MarTech product ownership involving marketing automation platforms, CRM systems, and integrations.
• Hands-on experience with GTM systems, Marketo architecture, and Workfront/Fusion or equivalent intake automation.
• Experience owning backlogs and leading cross-functional work with Marketing, RevOps, Engineering, and Analytics.
• Strong understanding of lead lifecycle management, enrichment, deduplication, routing, consent, tagging, and UTM alignment.
• 2+ years of hands-on experience applying AI to product work, backlog management, system health monitoring, or agent development.

Nice to have

• Familiarity with Outreach, SDR workflows, and server-side personalization or drafting patterns.
• Experience creating AI-assisted monitoring use cases for platform health and performance indicators.

Culture & Benefits

• AI-first workflows, decision-making, and products.
• Paid time off and paid parental leave.
• Eligible employees may receive bonuses as part of the total rewards package.
• Benefits generally include medical, life, and disability insurance, varying by location.
• Employee resource groups and a strong focus on diversity, equity, and inclusion.