CRM Manager (iGaming)

Location: Anywhere; Europe

Company

International online gaming company delivering casino and sports betting experiences through modern technologies for a global audience.

What you will do

• Develop and execute CRM strategies for casino and sports betting brands across the full customer lifecycle.
• Plan and analyze promotional campaigns for player acquisition, activation, retention, and reactivation.
• Build customer segmentation strategies using behavioral and transactional data.
• Design, execute, and evaluate A/B and multivariate tests to improve CRM performance.
• Oversee email, SMS, push notification, and auto-call campaigns while collaborating with design, content, and product teams.
• Develop automated player journeys, retention funnels, promotional calendars, gamification mechanics, and bonus campaigns.

Requirements

• 3+ years of CRM experience in the casino and sports betting industry.
• Experience developing segmentation strategies and personalized communications.
• Hands-on experience with email, SMS, push notifications, and other CRM channels.
• Strong understanding of bonus mechanics, player journey funnels, and engagement tactics.
• Advanced analytical skills and the ability to derive actionable insights from large data sets; familiarity with CRM platforms.
• Upper-intermediate or higher English proficiency, both written and verbal.

Nice to have

• Experience with gamification platforms or engagement tools such as quests and challenges.

Culture & Benefits

• Health and wellness support.
• Global medical coverage.
• Growth opportunities and benefits programs.
• Compensation for gym, dental, psychological, and other services.
• Performance-driven rewards and a dynamic work environment.