Earn Institutional & Growth Lead (Crypto)

Location: Hong Kong; remote-first, work-from-home arrangement. Candidates should be based in the Asia time zone, ideally UTC+8 (±2).

Company

Binance operates a global blockchain ecosystem offering cryptocurrency trading, finance, payments, institutional services, education, and research.

What you will do

• Develop institutional relationships with banks, funds, trading firms, market makers, family offices, wealth managers, and other high-net-worth entities.
• Source, qualify, and convert institutional prospects into committed TVL/AUM allocations and active Binance Earn users.
• Negotiate commercial terms and manage strategic partnerships and institutional client relationships.
• Plan and enhance institutional Earn features, benefits, wealth management products, and yield strategies.
• Lead cross-functional initiatives with Product, Marketing, Compliance, Operations, VIP, and Business Development teams.
• Track TVL/AUM, onboarding, revenue, and other KPIs while leading institutional campaigns, workshops, and webinars.

Requirements

• 5–6 years of experience in institutional sales, growth, or product roles with responsibility for AUM, TVL, revenue, or similar commercial metrics.
• Experience managing or leading teams and directing business development, marketing, and cross-functional initiatives.
• Strong product and business-owner mindset with experience handling complex multi-business-unit or multi-product deals.
• Deep understanding of Earn products, wealth management, yield, staking, financial products, CEX, crypto, or DeFi.
• Bachelor’s degree or higher in Business, Finance, Economics, or a related field; advanced degrees or certifications are beneficial.
• Bilingual English and Mandarin required; candidates should be based in the Asia time zone, ideally UTC+8 (±2).

Culture & Benefits

• Remote-first, work-from-home arrangement, subject to the nature of the role and team.
• Global, user-centric organization with a flat structure and collaboration with international talent.
• Fast-paced environment with autonomy and challenging finance and blockchain projects.
• Results-driven workplace with career growth and continuous learning opportunities.
• Competitive salary and company benefits.