E-commerce & Digital Marketing Sr. Brand Manager, Contact Lenses, IMG VC

Location: Geneva, Switzerland

Company

hirify.global develops eye-care products and technologies to improve vision and support global eye health.

What you will do

• Shape and deliver the international e-commerce and digital growth agenda using consumer, customer, competitive, and performance insights.
• Lead e-commerce campaigns and digital programs across Myhirify.global.com, e-retailers, marketplaces, and other key platforms.
• Optimize digital shelf content, search visibility, AI discoverability, engagement, conversion, and online consumer journeys.
• Support markets with activation plans, test-and-learn roadmaps, retail media, promotions, CRM, and lifecycle engagement initiatives.
• Track performance, ROI, and attribution; identify friction and translate insights into optimization actions.
• Build playbooks, standards, learning forums, and market capabilities while coordinating agencies, partners, and cross-functional teams.

Requirements

• Significant experience in e-commerce and digital marketing, including complex multi-market activation and optimization programs.
• Practical expertise in digital shelf content, retailer and marketplace activation, retail media, search, promotions, conversion, and online journeys.
• Experience with owned-platform, e-retailer, and marketplace content strategy, including SEO, GEO/AI discoverability, and online behavior.
• Advanced knowledge of paid digital channels, audience strategy, campaign optimization, measurement, and media effectiveness.
• Strong analytical, CRM, commercial, program management, and stakeholder-influence skills.
• Excellent English communication skills required.

Culture & Benefits

• Manage workload and schedule independently while meeting defined targets.
• Collaborate with colleagues to share best practices and market learnings.
• Access focused career growth and development opportunities.