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8 дней назад

Marketing / User Acquisition Manager (Mobile Gaming)

Формат работы
remote
Тип работы
fulltime
Грейд
middle
Английский
b2
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Marketing / User Acquisition Manager (Mobile Gaming): Scaling profitable user acquisition for a portfolio of mobile puzzle games with an accent on campaign strategy, creative iteration, and ROAS optimization. Focus on analyzing LTV and retention, testing audiences and creatives, and building scalable growth playbooks across global markets.

Location: Not specified

Company

hirify.global develops and operates a portfolio of mobile puzzle games.

What you will do

  • Plan, launch, and optimize user acquisition campaigns across Meta, Google, TikTok, AppLovin, Unity, and other paid channels.
  • Partner with the creative team on ad concepts, briefs, and rapid iteration cycles.
  • Analyze campaign performance, LTV, ROAS, retention, cohort data, and MMP data to identify growth opportunities.
  • Run creative and audience experiments and turn learnings into a scalable playbook.
  • Manage budgets and forecast spend across channels and geographies.
  • Collaborate with product, BI, and analytics on monetization and retention strategy.

Requirements

  • 3+ years of hands-on user acquisition experience in mobile gaming.
  • Proven experience scaling profitable campaigns on at least two major advertising networks.
  • Strong analytical skills, including cohort analysis, LTV modeling, and work with AppsFlyer or Adjust data.
  • Ability to brief, evaluate, and iterate on performance advertising creatives.
  • Self-starter mindset with strong ownership and bias for action.

Nice to have

  • Experience with SKAdNetwork, AEM, and post-ATT measurement.
  • Familiarity with incrementality testing and media mix modeling.
  • Experience working with remote, cross-functional teams.

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