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POP! Slots - User Acquisition Manager (Mobile Gaming)

Формат работы
hybrid
Тип работы
fulltime
Грейд
middle
Английский
c1
Страна
Israel
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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TL;DR
POP! Slots - User Acquisition Manager (Mobile Gaming): Growing the POP! Slots player community through user acquisition, retargeting, and multi-million-dollar campaign management with an accent on ROAS optimization, data analysis, and creative testing. Focus on exploring new acquisition channels, evaluating campaign performance, negotiating with media partners, and connecting growth initiatives with product and marketing teams.

Location: Hybrid role based in the Tel Aviv office, Israel

Company

hirify.global develops and operates free-to-play casual mobile and social games supported by a loyalty marketing platform that enables players to earn real-world rewards.

What you will do

  • Own user acquisition and retargeting initiatives for POP! Slots, including planning and managing a multi-million-dollar annual marketing budget.
  • Build, measure, and optimize campaigns to grow the player base and revenue while meeting ROAS targets.
  • Develop test plans, explore acquisition channels, and test creative formats, platforms, and targeting approaches.
  • Analyze results and convert performance insights into actionable next steps.
  • Build and negotiate relationships with media partners, networks, and acquisition platforms.
  • Collaborate with product, creative, marketing, and social media teams to advance growth opportunities.

Requirements

  • 2+ years of hands-on experience in mobile user acquisition or performance marketing, including ad buying and campaign analysis at scale.
  • Strong understanding of the free-to-play mobile media buying ecosystem.
  • Experience with Meta, Google, DSPs, ad networks, offerwall, CPE, incentivized networks, and fully managed acquisition partners.
  • Exceptional analytical skills, attention to detail, business judgment, and creative problem-solving ability.
  • Advanced Microsoft Excel skills and the ability to communicate results clearly.
  • Fluent English, written and spoken; BA/BSc in an analytical or quantitative field required.

Nice to have

  • Performance marketing experience in mobile games.
  • Experience in the social casino space.

Culture & Benefits

  • Hybrid work arrangement based in the Tel Aviv office.
  • Opportunity to work on a flagship free-to-play mobile game.
  • Cross-functional collaboration with product, creative, marketing, and social media teams.
  • Work with a global loyalty platform connected to entertainment, retail, technology, travel, leisure, and gaming brands.

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