Paid Media Specialist (AI)

Location: Stockholm, Sweden — Hybrid

Company

A Nordic digital finance platform providing loans, credit cards, insurance, electricity, and personal finance services across four markets.

What you will do

• Manage Google Ads across three consumer brands and three markets, focusing on search structure, keywords, bidding, negative keywords, and budget pacing.
• Run paid social campaigns, primarily on Meta and where relevant on TikTok, including audience management and creative testing.
• Track weekly cost, volume, CPA, and brand- and market-level performance, recommending actions based on the data.
• Maintain conversion tracking, product feeds, UTM discipline, and data-flow quality.
• Create simple ad assets with AI and brief larger creative productions.
• Manage media performance with accountability for the gross profit generated by the channels.

Requirements

• Fluent Swedish for writing advertising copy, primarily in Swedish.
• 2–5 years of hands-on experience with meaningful-sized Google Ads search accounts, including budgets of SEK 100,000 or more.
• Working-level experience with Meta advertising and the ability to explain bidding decisions through marginal return.
• Strong comfort with spreadsheets and platform data, including identifying performance changes proactively.
• Practical experience using AI agents connected to advertising platforms and data for account analysis, reporting, ad variant generation, or routine automation.

Nice to have

• Education in business, data science, economics, marketing, or engineering.
• Experience in regulated categories such as finance, insurance, energy, or gambling.
• Experience managing paid media for multiple brands simultaneously.

Culture & Benefits

• Hands-on ownership with direct visibility into how media decisions affect results.
• Results-focused environment that prioritizes outcomes over activity.
• AI-first working approach with room to build personal workflows.
• Fast testing and short decision paths with direct collaboration with brand owners and the Group CGO.

Hiring process

• Submit a CV and 1–4 paragraphs explaining interest in the role.
• Applications are reviewed continuously and interviews are conducted on an ongoing basis.
• Applicants are encouraged to describe AI workflows, scripts, agents, or applications they have built.