VP, Global Affiliate Marketing & Live Commerce (AI)

Location: London, United Kingdom; hybrid work. International travel and operation across time zones spanning the Americas, EMEA, and APAC are required.

Company

hirify.global is a global product design and technology company behind the Shark and Ninja consumer product brands, selling products through retailers, ecommerce channels, and distributors worldwide.

What you will do

• Own the global affiliate and live commerce demand generation engine, scaling toward $1B in attributed demand.
• Lead global affiliate teams and build a creator community through sourcing, vetting, activation, tiering, progression, and retention.
• Advance commission architecture, incentives, creator benefits, rules of engagement, and the overall creator experience.
• Partner with Product and engineering to build creator CRM, discovery, content deployment, deep linking, attribution, payout, and clipping infrastructure.
• Lead live commerce operations, including hosts, show formats, programming, studios, agencies, MCNs, inventory alignment, and replay monetization.
• Build a global center of excellence and align affiliate and live commerce with regional commercial, Brand, Product, Legal, Finance, Merchandising, and Supply Chain teams.

Requirements

• Track record of building affiliate or creator-led commerce into a material revenue channel with measurable GMV, growth, and margin results.
• Experience in ecommerce, merchandising, category management, marketplace operations, assortment, pricing, promotion, inventory, and margin management.
• Direct experience scaling live commerce, including hosts, production, programming, agencies or MCNs, and channel economics.
• Deep experience recruiting, negotiating with, developing, and retaining creators at scale.
• Experience with at least one major commerce platform, including attribution, commissions, creator tooling, and paid amplification.
• Experience building marketing or commerce technology with Product or engineering and leading distributed global teams.

Nice to have

• Experience launching brands, products, or channels in new international markets.
• Experience operating in rapidly changing platform and commerce environments.

Culture & Benefits

• AI-native culture focused on experimentation, new tools, and meaningful consumer impact.
• Health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, and product discounts.
• Learning programs supporting personal and professional growth.
• Inclusive environment with a focus on diversity, equity, inclusion, and career acceleration.