Product Manager - Community Strategy (Web3)

Location: Remote-first, work-from-home arrangement; the arrangement may vary depending on the nature of the role and team.

Company

Binance is a global blockchain ecosystem offering cryptocurrency trading, finance, education, research, payments, and institutional digital-asset services.

What you will do

• Own the strategy and ongoing optimization of the Square community content product.
• Develop post-ranking, content-recommendation, distribution, filtering, and classification mechanisms.
• Improve content quality, user experience, community engagement, retention, and overall user growth.
• Define the long-term roadmap for the community content ecosystem and turn strategy into actionable product solutions.
• Analyze the relationship between community engagement and core user behaviors, while conducting competitive analysis.
• Manage the full product cycle from strategy development and feature design to data validation and iteration.

Requirements

• 3–8 years of experience in strategy products, community products, or content ecosystems.
• Hands-on experience with post ranking, content recommendation, user retention, or content-driven growth.
• Strong strategic thinking and the ability to balance short-term execution with long-term platform development.
• Strong analytical skills for evaluating and improving content quality, community health, and user engagement.
• Ability to break down complex ecosystem challenges and create phased, actionable roadmaps.
• Excellent communication and cross-functional collaboration skills.

Nice to have

• Experience with Web3, fintech, or large-scale content communities.

Culture & Benefits

• Work in a user-centric global organization with a flat structure.
• Autonomy on fast-paced and innovative projects.
• Career growth and continuous learning opportunities.
• Competitive salary and company benefits.
• Remote-first, work-from-home arrangement, subject to the nature of the role and team.