Product and Funnel Optimisation Manager (Crypto)

Location: Kazakhstan or Ukraine; remote-first, work-from-home arrangement

Company

Binance is a global blockchain ecosystem offering cryptocurrency trading, financial products, payments, education, research, and institutional services.

What you will do

• Own and optimise the local product experience across Binance products and key user journeys, including onboarding, verification, deposits, trading, and Earn.
• Configure local content, banners, landing pages, user-facing assets, and market-specific product settings using internal tools.
• Manage product localisation, translations, and language quality across product touchpoints.
• Identify funnel friction through user behaviour and market insights, and recommend product improvements.
• Build dashboards and tracking frameworks, analyse product performance, and monitor funnel KPIs.
• Design and evaluate A/B tests, collect local user feedback, and support the rollout of new product features with global teams.

Requirements

• 2–4 years of experience in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role.
• Experience with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology.
• Strong analytical skills, including user behaviour analysis, dashboard creation, tracking frameworks, and performance reporting.
• Experience with CMS, localisation platforms, or internal product configuration tools.
• Understanding of user journeys, UX principles, funnel optimisation, product copy, translations, and market-specific configurations.
• Native Russian and strong English communication skills required.

Culture & Benefits

• Remote-first, work-from-home arrangement, which may vary depending on the role and team.
• Work with cross-functional and global Product, Engineering, CRM, Design, and Marketing teams.
• Autonomy in a fast-paced, user-centric, results-driven environment.
• Competitive salary and company benefits.
• Opportunities for career growth and continuous learning.