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Описание вакансии
Текст:
TL;DR
Senior Product Manager, Spot Trading (Crypto): Developing listing campaign products and growth strategies for crypto spot trading, with an accent on user acquisition, retention, trading activity, and compliant cross-functional launches. Focus on defining metrics, analyzing campaign performance, researching market trends, and optimizing products through data and user feedback.
Location: Hong Kong, Singapore, or Taiwan. Remote-first, work-from-home arrangement may vary depending on the role and team.
Company
Binance is a global blockchain ecosystem operating a cryptocurrency exchange and digital-asset products across trading, finance, payments, research, and institutional services.
What you will do
- Plan and launch listing campaign products, including referral rewards and promotional events, to improve user acquisition, retention, and trading activity.
- Analyze crypto spot trading rules and user behavior to develop growth strategies that increase traffic, conversion, and trading volume.
- Identify business problems and opportunities, then drive product solutions from ideation through execution.
- Coordinate with marketing, sales, engineering, risk management, legal, listing, trading, and operations teams on compliant product launches.
- Define and monitor campaign metrics, analyze performance, and optimize outcomes using data and user feedback.
- Conduct market and competitor research and translate insights into product initiatives.
Requirements
- 5+ years of experience in product or project management, preferably in crypto, trading, fintech, or fast-paced internet businesses.
- Deep understanding of the crypto industry, especially spot trading products, market dynamics, and user behavior.
- Strong ownership, logical thinking, problem-solving, business judgment, and execution skills.
- Experience managing multiple priorities and delivering projects on time with attention to process and outcomes.
- Strong cross-functional communication and stakeholder alignment skills.
- Bilingual English and Mandarin proficiency is required for coordination with overseas partners and stakeholders.
Culture & Benefits
- Opportunity to work on the future of finance within a user-centric global organization.
- Collaboration with world-class talent in a flat, results-driven structure.
- Fast-paced, innovative environment with autonomy and challenging projects.
- Career growth and continuous learning opportunities.
- Competitive salary and company benefits.
- Remote-first, work-from-home arrangement, subject to the nature of the role and team.
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